Social Media & Community Marketing Coordinator

Description

Marquette Mountain Resort is seeking an energetic, self-motivated Social Media & Community Marketing Coordinator to drive our digital presence and strengthen our local footprint. Operating in the heart of Michigan’s Upper Peninsula, Marquette Mountain Resort delivers exceptional year-round outdoor recreation. Our culture is rooted in our core values: Honoring Commitments, Creating Positive Experiences, Fostering Lifelong Learning, Exhibiting Pioneering Spirit, and Demonstrating Good Stewardship.

This dynamic, multi-faceted role bridges high-impact digital storytelling with active, boots-on-the-ground community engagement. The ideal candidate will combine a strong creative lens for real-time content creation with the interpersonal confidence to cultivate local business partnerships, build brand awareness, and drive regional revenue.

Shift: Part Time 0-29 hours per week, must be available for Weekdays, Weeknights, Weekends, Days, Afternoons, Nights 

Key Responsibilities:

Digital Marketing & Content Strategy

On-Mountain Content Creation: Safely navigate mountain terrain (via ski or snowboard) across diverse weather conditions to capture photos and videos documenting snow conditions, resort atmosphere, events, and guest experiences.

Social Media Management: Execute, schedule, and optimize interactive content across key platforms (Instagram, Facebook, TikTok) to showcase real-time conditions, weather alerts, operational updates, and promotional campaigns.

Community Engagement: Serve as the digital voice of Marquette Mountain Resort by actively managing inbox inquiries, monitoring comments, and maintaining timely, professional communication with our online audience.

Campaign Execution: Support promotional strategies to drive ticket sales, season pass renewals, event attendance, and food and beverage venue traffic through cohesive digital media.

Event & Regional Promotion: Manage submissions to regional event calendars, tourism board listings, and community media outlets to maximize resort exposure across the Upper Peninsula.

Community Outreach, Strategic Partnerships & Revenue

• Regional Brand Representation: Act as a key ambassador by establishing and maintaining professional relationships with local businesses, hotel partners, and regional stakeholders across Marquette and surrounding areas.
• Collateral Distribution: Execute local marketing campaigns through the physical distribution of seasonal brochures, rack cards, posters, and event materials at strategic community touchpoints.
• Sponsorship Program Development: Design, structure, and pitch compelling sponsorship packages that offer regional businesses marketing inventory across web platforms, digital channels, events, and lift infrastructure.

Professional Qualifications & Experience

• Social Media & Content Experience: Proven track record in professional or high-level personal social media management, including expertise with Instagram (Reels/Stories), Facebook Business Suite, and video/photo editing tools.
• Skilled Outdoor Athlete: Intermediate to advanced skiing or snowboarding ability, with personal equipment and physical capability to safely carry camera equipment across varied mountain terrain.
• Communication & Sales Aptitude: Outgoing, highly presentable professional comfortable delivering pitches, conducting cold outreach, and representing the resort to local business leaders.
• Self-Direction: Strong time-management skills with the ability to prioritize tasks, meet production deadlines, and operate effectively without continuous direct supervision.
• Mobility: Valid driver’s license and reliable transportation required for local community travel.

Work Environment & Physical Demands:

• Ability to operate outdoors in extreme, variable weather conditions (winter snow, cold, summer heat, and rain).
• Ability to hike terrain, ride chairlifts, and maneuver safely on slope environments while transporting media gear.
• Flexible work schedule required, including weekend, holiday, and event-based hours tailored to seasonal operational peaks.

Compensation & Team Perks:

• Competitive hourly rate
• Complimentary Marquette Mountain Resort Season Pass, with dependent pass discounts.
• Generous discounts on food, beverage, and retail merchandise.
• An unparalleled work environment offering standard access to the slopes and mountain trails.

Marquette Mountain is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.