Director Business Development & Marketing – ECommerce

Description

JOB TITLE: Director Business Development & Marketing – ECommerce

DEPARTMENT: Tire Squire

REPORTS TO: Director E-Commerce and Warehousing

LOCATION: Katy, Texas

FLSA STATUS: Exempt

Position Summary:

This position is responsible for driving profitable growth across Amazon, eBay, Walmart Marketplace, Shopify and future digital commerce channels. This role is heavily focused on execution, marketplace optimization, advertising performance, brand building, content strategy, promotional planning, and revenue growth.

Key Responsibilities:

• Lead marketplace growth across Amazon, eBay, Walmart Marketplace and Shopify.
• Own conversion rate optimization, Buy Box performance, advertising efficiency, listing quality and catalog expansion.
• Develop and execute advertising campaigns across Amazon Ads, Walmart Connect, eBay Promoted Listings and other channels.
• Lead content strategy including A+ Content, Brand Stores, images, video and customer-facing messaging.
• Build annual promotional calendars and campaigns around Prime Day, Black Friday, Cyber Monday, holiday seasons and category-specific opportunities.
• Conduct competitive analysis and market intelligence gathering to identify growth opportunities.
• Develop marketing plans and campaigns based on marketplace trends, consumer behavior and competitive insights.

Requirements

Qualifications: 

• 7+ years in e-commerce, marketplace management, digital commerce, or performance marketing.
• Expert knowledge of Amazon Seller Central and Amazon Advertising.
• Experience with Walmart Marketplace, eBay and Shopify.
• Demonstrated success scaling revenue through marketplace optimization and advertising.
• Strong experience building brands and executing content strategies.
• Advanced Excel, analytics and reporting capabilities.

 Skills and Competencies:

• Strong ownership mentality and execution focus
• Ability to prioritize multiple initiatives in a high-growth environment
• Data-driven decision making and analytical problem solving
• Advanced marketplace and digital advertising expertise
• Strong communication and stakeholder management skills
• Experience managing agencies, contractors and internal team members
• Strategic marketing planning with hands-on execution capability
• Brand development and content leadership experience
• Ability to identify market shifts and rapidly capitalize on selling opportunities
• Continuous improvement mindset and operational discipline

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk and hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. 
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.?