TVAD Senior Specialist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a TV, Video, Audio & Display (TVAD) Senior Specialist, you will own the execution, day-to-day management, launching, and improvement of TV, Audio, & Display (TVAD) campaigns and buys. You will ensure campaigns run smoothly, efficiently, and in line with best-in-class media acumen, negotiation, and Tinuiti Way practices to drive new customer and revenue growth  while keeping efficiency on track. You will play a key role in client performance by collaborating closely with partners, vendors, Client Leadership/Partners, Analytics/Econometrics, Creative, and broader channel teams (Search, Social, Commerce/Retail Media) within your Pod, leveraging your marketplace insights to recommend and implement solutions that meet diverse client needs. Additionally, you will build strong relationships with media publishers and networks, stay current on industry trends, and turn performance learnings into next actions, piloting small innovations and documenting what works for team reuse.

Level and scope alignment

• Level: Senior Specialist (IC). Executes complex, routine, and non-standard work efficiently with moderate to limited guidance; recognized for depth in media buying, partner engagement, optimization strategy, and applying judgment to unique problems

• Scope: Owns day-to-day execution, optimization, and delivery / pacing oversight  for assigned buys across TV/audio/display; contributes to planning, QBR inputs, annual Rocks, and KPIs; follows Tinuiti Way practices and quality standards while flagging risks early; collaborates closely with TVAD, Econometrics, Client Partners, and broader cross-channel leads.

Key responsibilities (framed through capability framework)

Client-Centric

• Execute media buys and campaign management across TV, audio, and display, ensuring alignment with client goals and full-funnel strategies.

• Prepare accurate, on-time updates and participate in client touchpoints (calls, updates, presentations) with Client Partners and channel leads; translate marketplace and partner insights into clear, actionable recommendations.

• Explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV).

• Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential trade-offs.

The Tinuiti Way

• Apply Tinuiti's buying, negotiation, and stewardship playbooks, as well as solid TVAD craft (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi-channel awareness.

• Maintain high standards for quality (brand safety/verification), frequency/overlap, and compliance.

• Serve as the go-to resource for all facets of the TVAD discipline at Tinuiti. Share new partner insights and practical guidance with the team.

• Support knowledge sharing and internal training by cascading new media opportunities and best practices, and document simple "how-to" guides others can reuse.

Product-Led

• Use buying platforms (DSPs, research tools) and partner capabilities to deliver efficient, brand-safe campaigns.

• Run strategic pilots and monitor results to validate before recommending scale.

• Use team-shared Bliss Point signals (Always-On Incrementality, Brand/Creative/Customer Insights) to guide day-to-day optimizations; log issues and feedback for Product/Analytics partners.

Data & Measurement-Driven

• Apply Media Investment Metrics and measurement inputs (BP performance metrics, incrementality/lift, partner studies) to inform buying decisions and document impact.

• Monitor campaign performance daily/weekly; analyze partner/platform reporting to optimize delivery and value; build accurate recurring reports; track plan vs. actual against Rocks/KPIs.

• Run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy.

• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external stakeholders.

• Own setup QA, pacing, and delivery hygiene; minimize errors/under-delivery; support data/ops quality with checklists; escalate and resolve issues quickly with vendors and internal teams.

Owner Mindset

• Manage several competing priorities; deliver on time and own results end-to-end.

• Love Growth: Identify and pilot new opportunities (inventory upgrades, data/audience partnerships, value-adds) with clear success thresholds; scale what works and document learnings.

• Hate Waste: Negotiate for better rates/terms, reduce non-viewable/IVT exposure, reduce rework and non-converting spend (e.g., unmanaged frequency, low-quality/IVT inventory, overlapping buys, tagging gaps), and fix recurring partner/service issues at the root while holding vendors accountable with clear standards.

• Special Projects: Support or lead project-based work that improves Media Investment operations or client outcomes (e.g., QA upgrades, partner rationalization, new pricing constructs).

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone your craft, and embrace new tools, industry changes, and AI.

• Clients grow, we grow: Focus on outcomes, evidence, clear communication, and simple explanations.

• Culture of ownership: Move fast, cut waste, and own results end-to-end; escalate issues promptly; follow through on commitments.

Professional & Technical Qualifications

• 3-5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations in a media agency or publisher environment, focused on media buying (linear TV, OTT, digital audio, and/or display); or 3-5+ years in analytical roles (finance/consulting) with strong media analytics exposure.

• Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute media opportunities.

• Hands-on experience with buying platforms (DSPs, research tools) a plus.

• Strong organizational skills and attention to detail; able to manage process and QA for campaign setup, pacing, and delivery.

• Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts.

• Basic testing literacy (awareness of A/B testing, simple lift concepts, and statistical significance) is required; SQL familiarity is a plus.

• Advanced proficiency in Microsoft Excel, business writing, and presentation skills; effective partner to the broader team and confident on weekly client calls with limited oversight.

• Bachelor's degree or equivalent experience.

Adjacent / Nice to have

• Knowledge of data/audience tools (e.g., LiveRamp), ad servers (e.g., Flashtalking), and SQL. Familiar with DSP/ad platform and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency management. Identity/clean-room familiarity; attention/brand-lift readouts; MMM/MTA literacy; YouTube, dynamic creative (DCO) basics; Bliss Point or similar custom reporting and optimization platform experience.

KPIs (directional; set as Rocks per client/team)

• Growth: Deliver efficient reach and new customers/households for clients; drive incremental value, revenue, and LTV from media buys.

• Quality: Negotiate strong rates/terms; improve attention/viewability and brand safety; minimize errors and under-delivery; reduce unmanaged frequency and overlap; maintain compliance.

• Innovation: Identify and adopt new partner opportunities, tactics, and technologies; deliver small, safe TVAD innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings; share best practices.

• Product/AI adoption: Pilot and adopt optimization features and Bliss Point-guided moves with proven incremental impact.

• Collaboration: Drive knowledge sharing and positive relationships across internal teams and external partners.

• Efficiency / Guardrail: Maintain or improve Media Investment Metrics / CAC / ROAS / CPx while growing profitable volume.

The hiring salary range for this role is $75,000 - $85,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.