Online Merchandiser

Position Description

Title:

Online Merchandiser

Employing Entity:

Directed Electronics Australia

Reporting to:

Online Trading Manager

Team:

Digital & Marketing

Team size:

3

No. of Direct reports:

0

Key contacts/stakeholders

Internal:

• GM’s & Head of functions
• Retail team
• eCommerce & Digital team
• Design Studio
• IT, Finance and Admin
• Customer Service

External:

• Software vendors
• Clients/Partners
• Agencies
• Marketplaces

Get to know the team.

Our Digital team plays an essential role in leading all the eCommerce, marketplaces, digital marketing, web development and creative production activities at the Directed Group. This team owns the strategy and execution of the eCommerce, marketplace and digital marketing plan to drive sales for the group. It also conceptualises, creates and executes all design material to support business wide activity for all brands and divisions.

Led by the GM – Digital & Marketing the team is mandated to create eCommerce & Marketplace sales and profit initiatives across the groups diverse online brand presence, with a specific focus on building brands digitally to maximise awareness and create positive brand reputation.  It also supports key stakeholders across the Directed Group globally to drive engagement, efficiency and effectiveness by designing and project managing creative material suitable for a specific business purpose. 

Role objective and areas of focus.

The primary objective of the Online Merchandiser  is to optimise the Directed Electronics group of eCommerce websites to ensure their execution and performance meet business objectives.  

The role will be an integral contributor to the company’s success, maintaining close relationships with stakeholders across the Directed Group, external parties and working cross functionally to provide support for the successful delivery of projects.

The role will focus on the following areas:

Key responsibilities

Responsibilities of the Online Merchandiser will include, but are not limited to:

• Manage and optimize product listings, ensuring accurate descriptions, images, pricing, and categorization.
• Enhance product visibility through SEO-driven titles, keywords, and metadata.
• Work closely with designers and content teams to ensure visually appealing and engaging product pages.
• Conduct A/B testing on product pages, descriptions, and layouts to improve conversions.

• Develop and execute A+ content as required for marketplace listings including but not limited to store fronts, videos etc
• Troubleshooting and support as required.
• Reporting performance against critical KPI’s as required.

Merchandising Execution

• Develop and implement digital merchandising strategies that drive sales and customer engagement.
• Create and maintain category structures, filters, and navigation for an intuitive user experience.
• Plan and execute promotional strategies, including homepage banners, landing pages, and seasonal campaigns.
• Optimize cross-selling and upselling opportunities through recommendations and bundling strategies.
• Reporting as required across conversion rates, bounce rates, product page views, checkout funnel and more. Using a mixture of Google Analytics, Amazon Analytics, heatmaps, CRO tools like Hotjar and more.
• Run CRO enhancements to drive conversion rate improvements on websites.
• Ad tasks as required.

• Ensure consistency in product merchandising across owned eCommerce sites and third-party marketplaces (Amazon, eBay,)
• Plan, deliver and execute all product and image information so that our PIM can stay up to date and used widely. Be one of the key managers of the PIM system.
• Work with supply chain and operations teams to maintain accurate stock levels and availability messaging.
• Keep up with marketplace algorithms and merchandising trends to maximize exposure and sales.
• Capture and input data for website launches or replatform requirements.

How success is defined

Success in this role will be defined by the following:

• Online sales achieved against target.
• Online KPI’s achieved against target.
• Work flow processes clearly documented and utilised cross functionally.
• Accurate product information systems in place to support the overall business

The role in action

A typical day

• Consulting with respective managers, cross functional divisions and your team to understand requirements that are to be briefed, delivered or reviewed.
• Creating and deploying programs to drive sales and conversion.
• Troubleshooting as required.
• Checking data and trends on performance. Taking action as required.
• Competitor, SOH, price analysis and monitoring. Take action as required.
• Keyword analysis, product listing & SEO for listings.
• Content creation for listings.
• Managing daily requirements for critical projects.
• Optimise product listings.
• Run AB Tests

A typical week

• Liaising with respective managers, cross functional divisions and your teams to provide project status and updates.
• Connecting with different teams impacted by change for feedback and learning opportunities.
• Prioritising online operations requirements.
• Deploying and reviewing programs to achieve sales and traffic targets.
• Managing agency and 3rd party provider requirements.
• Executing page enhancements
• Executing stock and price changes as required
• Executing promotion launches and take down

A typical month

• Conducting PIR's as needed
• Understanding future requirements.
• Process improvement documentation and communication.
• Reviewing performance against KPI’s
• Maintain key websites and tools.

Growth opportunities

Growth opportunities for an Online Merchandiser will vary based on the individuals’ strengths and interests. Career pathways can include roles such as:

• Marketplace Specialist
• Digital Marketing Specialist
• eCommerce Manager
• GM Digital & Marketing
   

Skills, interest and experience required to succeed.

A successful Online Merchandiser will demonstrate:

Experience.

• Experience in eCommerce merchandising, digital marketing, or online retail.
• Strong understanding of product content management, SEO, and user experience principles.
• Proficiency in eCommerce platforms (Shopify, Magento, BigCommerce) and marketplace tools (Amazon Seller Central, eBay, Marketplace).
• Data-driven mindset with experience using Google Analytics, heatmap tools (Hotjar, Crazy Egg), and A/B testing methodologies.
• Excellent organizational skills and attention to detail.
• Ability to collaborate with cross-functional teams, including marketing, design, and operations.

Technical skills

• Marketplace Systems – Amazon, Ebay, Kogan etc
• eCommerce systems e.g. Magento and Shopify.
• Affiliate Systems – Channel Advisor
• Helium 10
• Google Trends
• Google Analytics

Behaviours

• Collaborative and being able to work with cross functional teams.
• Data driven, using insights to support decision making.
• Process driven with a continuous improvement focus.
• Strong attention to detail.
• Great communication skills both written and verbal.
• A problem-solving mindset to search for opportunities to improve ways of working and drive better listing performance.
• A calm yet driven personality and style of work.

Motivation and interests

• Positively influencing stakeholders for decision making.
• eCommerce and Marketplace trends
• SEO Trends
• Product trends
• An interest in collaborating with global teams

Join the A-Team and experience the A-Life!