- Location
- Malaysia | Selangor | SDI Head Office (B004)
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Closing date
- Today
- Source
- Workday
Description
Company :
Sime Darby Industrial Sdn Bhd1. Digital Platforms’ Governance & Oversight
- Provide overall ownership and governance of Tractors Malaysia’s digital platforms, including corporate website, social media channels, WABA, EDM, and analytics tools.
- Define digital standards, workflows, timelines, and quality benchmarks across platforms.
- Ensure consistency in digital execution, messaging, and branding across all channels.
2. Website Management (Governance Level)
- Oversee the management and optimization of the Tractors Malaysia corporate website.
- Review and approve website content updates, campaign pages, banners, and forms prior to deployment.
- Coordinate with Sime Darby Group IT/Hastings Deering and external developers on website enhancements, performance optimization, and technical improvements.
- Monitor website performance trends and identify improvement opportunities based on analytics insights.
3. Social Media Management (Planning & Direction)
- Provide direction and approval for monthly social media content planning across all platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn.
- Review content themes, copywriting and visual alignment prior to publishing.
- Monitor social media performance trends and engagement patterns.
- Provide guidance on content optimization and platform prioritisation.
4. Digital Campaign Planning & Coordination
- Lead the planning and coordination of digital marketing campaigns across owned digital platforms.
- Align campaign timelines, content calendars, and delivery schedules with business units.
- Ensure campaigns are executed according to agreed objectives, timelines, and brand guidelines.
- Review campaign performance and recommend improvements.
5. Paid Advertisement Oversight
- Provide strategic direction and governance for paid advertisement activities across digital platforms.
- Review campaign objectives, targeting approach, and performance outcomes.
- Work with agencies and internal teams on optimisation direction and performance review.
6. WABA & EDM Governance
- Oversee content strategy and calendar planning for WhatsApp and EDM campaigns.
- Review messaging, segmentation approach, and deployment schedules.
- Monitor overall campaign performance and engagement trends.
7. Analytics, Reporting & Insights
- Own the digital analytics framework and reporting standards across all platforms.
- Consolidate performance data from website, social media, paid ads, WABA, and EDM.
- Analyse trends and provide insights to management and business units.
- Prepare and present regular performance reports.
8. Stakeholder Management & Coordination
- Act as the primary point of contact for digital-related matters with internal stakeholders.
- Coordinate requirements, expectations, and timelines with business units.
- Provide guidance and clarification on digital processes and capabilities.
