Brand Marketing Specialist, Loyalty & Lifestyle Partnerships

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Brand Marketing Specialist, Loyalty & Lifestyle Partnerships Role

The Nexo Loyalty Program is where customer commitment transforms into an enhanced wealth experience.. We are looking for a senior, proactive Brand Manager in Sofia to build the experiential value of our loyalty ecosystem through high-impact partnerships. . You will be the driving force behind our brand’s strategic alignments, negotiating and executing exclusive benefits that reward the next generation of wealth. You are a "deal-maker" who uses data and modern tools to grow the value of our partner network. .

You role:

• Scale the Loyalty Ecosystem: Own the marketing roadmap for all perks, identifying new opportunities in travel, luxury, and digital lifestyle services.
• Strategic Partnerships: Lead the full partnership lifecycle – from initial outreach and negotiation to final brand execution within the Nexo app.
• Sponsorship Activation: Maximize our sports partnerships’ global assets by creating "money-can’t-buy" experiences and exclusive rewards for our members.
• Data-Driven Innovation: Utilize AI-driven research and modern analytical tools to identify high-affinity partners and measure the success of loyalty campaigns.
• Cross-Functional Agility: Work seamlessly with Marketing, Client and Product teams to ensure partnerships drive long-term user retention.

What makes you stand out:

• 5+ years of experience in Partner Marketing, Business Development, or Lifestyle Brand Management.
• Master Negotiator: A proven track record of closing deals and managing relationships with premium/global brands.
• Brand and business thinker: Able to provide data-backed business cases, ensuring brand alignment.
• Adaptive Learner: You thrive in fast-paced environments and are always looking for the latest tools to automate research and outreach.
• Project Management Excellence: Highly organized with the ability to manage multiple complex partnerships simultaneously.

Nexo Benefits:

• Competitive and rewarding remuneration package.
• Annual performance-based bonuses.
• Comprehensive Learning Hub for continuous growth.
• Hybrid work model: primarily office-based with scheduled home office flexibility.
• A dynamic and inspiring environment with cutting-edge projects.
• Career development opportunities in a global leader driving the next generation of wealth.
• Customizable personal benefits package.
• Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
• Free parking with a designated space, free electric bikes, and public transportation cards.
• Fresh fruits, snacks, and a well-stocked office kitchen.
• Regular department team buildings and company-wide team buildings.