Intern, Digital Marketing (Analytics)

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Summary

Join the Digital Marketing Analytics & Implementation team to support both daily execution and strategic improvement of our data and tracking workflows. You’ll gain hands-on experience across reporting, dashboard structuring, tag implementation, and campaign performance tracking — with exposure to tools like GA4, Tealium, Power BI, and Python/R. This internship is ideal for someone who enjoys making data processes cleaner, smarter, and more scalable.

You’ll have the opportunity to think critically about how insights are delivered, how tracking is structured, and how both can be improved to better serve the business.

Job Responsibilities

Analytics & Dashboard Support

• Partner with business units to understand reporting needs and translate them into scalable dashboards and data solutions.

• Assist in building and maintaining dashboards (e.g., Power BI) to track campaign performance, user behavior, and business KPIs.

• Conduct data analysis to uncover trends, identify anomalies, and support decision-making across marketing and product teams.

• Analyze marketing campaign performance and deliver actionable insights and recommendations.

• Support campaign and business analysis across key markets to inform strategy and audience engagement.

Process Optimization

• Consolidate fragmented reports and develop reusable templates to support faster and more consistent delivery.

• Contribute to internal SOPs, naming conventions, and governance documentation.

• Propose and implement improvements to data delivery workflows or internal tools.

• Standardize and document key metrics, definitions, and reporting logic across teams.

Digital Tagging & Tracking Implementation

• Assist in managing the end-to-end implementation of website, app, and campaign tracking tags using Tealium iQ

• Draft and maintain tag specifications, validate tracking during UAT, and ensure proper deployment

• Troubleshoot data collection issues with vendors and developers

• Support audience activation tagging via the Customer Data Platform (CDP)

• Maintain and enforce naming conventions for digital campaigns and audience segments

• Document best practices for digital tracking and contribute to ongoing implementation projects

Job Requirements

Education & Certification

• Currently pursuing a degree in Business Analytics, Information Systems, or a related field

Experience

• Experience with Python/R, Power BI or SQL is a plus

• Basic understanding of HTML/JavaScript and how web tracking works (Tealium, GTM, or similar is a bonus)

Other Prerequisites

• Curious and analytical, with strong attention to detail and structured thinking

• Comfortable documenting workflows, logic, and tagging specifications

• Proactive, reliable, and willing to dive into both execution and process design

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.