Vouchagram- Senior Copywriter

About - Vouchagram India Private Limited (brand name - GyFTR)
Vouchagram is a fintech solutions provider in the digital rewards and branded currencies space. Across its 13-year run, VG has redefined loyalty rewards across consumer, channel, retail, petrol, banking, and BFSI space. We are one of the largest networks of rewards with 250 + partner brand associations, 300 + clients, and servicing the top 14 banks in the country, driving rewards disbursements worth INRF 4000 Crores annually. A Digital Voucher gets sent from VG’s proprietary technology every 2 seconds! With our edge in white-label rewards solutions and APIs, we aspire to change the way alternate digital currencies like e-vouchers and loyalty points, etc, are consumed by our customers. VG ecosystem connects the brand partners, clients, customers, and VG concierge services in real-time to provide instant reward deliveries following our mantra that reward delayed as an experience is reward denied. As a young organisation, we still thrive in a start-up culture where work and after-work life are equally valued and enjoyed. Our employee surveys rate us as one of the most jovial and fun places to work, which motivates employees to look forward to coming to work and delivering their best!

Who we’re looking for
We are looking for a seasoned Senior Copywriter who can own and strengthen Vouchagram’s brand voice across platforms.
The ideal candidate is a strong storyteller with experience in writing for digital-first, product-led brands and a solid understanding of B2B communication.
What you’ll do
• Create clear, compelling copy for websites, landing pages, campaigns, social media, blogs, and emailers
• Translate product features and use cases into engaging, benefit-driven content
• Ensure consistency in tone, voice, and messaging across all brand touchpoints
• Collaborate closely with marketing, product, design, and sales teams
• Edit, review, and refine content to maintain high quality standards
• Guide and mentor junior writers when required.
What you bring
• 7+ years of hands-on copywriting experience (B2B, SaaS, or tech preferred)
• Graduate/Postgraduate degree in English (Hons), Journalism, Mass Communication, or a related field
• Strong writing, editing, and storytelling skills across formats
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• A strong portfolio showcasing brand, marketing, and long-form content
We’re looking for a creative Copywriter who works beyond SEO and can handle brand, PR, social media, and campaign copy. Experience across industries like e-commerce, fashion, FMCG, and similar sectors is preferred. Strong storytelling, original thinking, and a sharp creative mindset are essential.