Graphic Design and Branding Consultant

Purpose of the Assignment

The purpose of this consultancy is to develop a comprehensive suite of professionally designed branding and communication materials that will provide CHW with standardized, reusable, and high-quality visual communication products for program implementation.

Objective

The Graphic Design and Branding Consultant will:

• Develop a unified visual identity for all CHW programme communication products.

• Produce professional print and digital communication materials.

• Develop editable templates for programme documentation.

• Produce visibility materials suitable for stakeholder engagement, training, advocacy, events, and public communications.

• Ensure full compliance with the Mastercard Foundation Brand Guidelines, MSH branding requirements, and the approved CHW programme Branding Implementation and Marking Plan.

Scope of the Assignment

The consultant will conceptualize, design, revise, finalize and submit all branding materials listed under these Terms of Reference.

All products shall be fully editable, professionally designed and ready for immediate use.

Deliverables

The consultant will develop and submit the following deliverables:

Corporate Communication Templates

• PowerPoint Presentation Template

• CHWP Slide Deck

• Programme Report Template (MS Word)

• Quarterly Report Cover Template

• Annual Report Cover Template

• Technical Report Template

• Policy Brief Template

• Learning Brief Template

• Factsheet Template

• Case Study Template

• Success Story Template

• Newsletter Template

• Meeting Minutes Template

• Event Agenda Template

• Workshop Report Template

• Letterhead Template

• Impact Story Template

Visibility & Promotional Materials

• Polo Shirt (3)

• Round Neck T-shirt (3)

• Reflective Jacket

• Cap (3)

• Tote Bag (3)

• Notebook Cover (2)

• Water Bottle (2)

• Coffee Mug                                                    2

• Roll-Up Banner (5)

• Flex Banner template (2)

• Backdrop banner template (4)

• Placard (10)

• GESI and safeguarding IEC Posters/Frame: Community based Feedback & Complaints mechanism (5)

• Photo Frames (5)

• Gift Box

Programme Publications

• Report Brochure (3)

• Insight Brief – Fully Designed and Publication-Ready

• Learning Brief – Fully Designed and Publication-Ready

• Programme flier & Poster (3)

• Programme Factsheet Design (2)

• Programme Infographic Template and a fully designed one (5)

• Research Publication Cover (2)

• Success Story – Fully Designed and Publication-Ready (4)

• Newsletter – Fully Designed and Publication-Ready (2)

• Case Study – Fully Designed and Publication-Ready (4)

Digital Communication Assets

• LinkedIn Template (5)

• Facebook Post Template (5)

• Social Media Carousel Template (5)

• Quote Card Template (5)

• Impact Story Card (5)

• Success Story Card (5)

• Website Banner (5)

Final Submission Package

Upon completion of the assignment, the consultant will submit:

• Adobe Illustrator (.AI)

• Adobe InDesign (.INDD)

• Adobe Photoshop (.PSD)

• Microsoft Word Templates (.DOCX)

• Microsoft PowerPoint Templates (.PPTX)

• Print-ready PDFs

• JPEG versions

• PNG versions

• SVG/EPS vector files

• Fonts used (where licensing permits)

• Linked images

• Design assets

• Icons developed

• Colour palette

• All editable source files

Technical Specifications

The consultant will ensure that:

• All designs comply with the Mastercard Foundation Brand Guidelines, MSH Corporate Brand Standards and the approved CHWP Branding Implementation and Marking Plan.

• All designs are original and professionally developed.

• All print files are prepared at 300 dpi.

• Both RGB and CMYK versions are supplied where applicable.

• Editable source files are provided.

• Typography and colour palettes are consistent across all products.

• Logos are used only as approved and shall not be altered, distorted, redrawn or recoloured.

Timeline

The consultancy shall be completed within 30 calendar days from the date of contract signing.

A draft package shall be submitted for review within the first 20 calendar days, with the final approved package submitted within 10 calendar days after receipt of consolidated feedback.

Reporting

The consultant shall report directly to the Communications Specialist, CHW programme, who will coordinate technical review, branding compliance, and final approval.

Payment Terms

This consultancy shall be undertaken on a fixed lump-sum basis.

Payment shall be made upon satisfactory completion, submission, review, and written approval of all deliverables listed in this Terms of Reference.

The lump-sum fee shall be deemed to include all professional fees, revisions, software, equipment, taxes, communication costs, and any other expenses required to complete the assignment.

QUALIFICATIONS

Required Qualifications

The prospective consultant should meet the following minimum requirements:

• Have proven experience delivering similar assignments for international NGOs, donor-funded projects, government agencies, or development partners.

• Experience in the public health or development sector is an added advantage. Demonstrate the capacity to deliver high-quality outputs within agreed timelines and accommodate revisions based on client feedback.

• A bachelor’s degree, Higher National Diploma (HND), or equivalent qualification in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, Mass Communication, or another relevant field.

• Demonstrated professional experience and an exceptional portfolio may be considered in lieu of a specific design degree.

• A minimum of five (5) years of relevant professional experience in graphic design, visual communication, branding, publication design, or related creative services.

• A strong professional portfolio demonstrating experience in designing reports, publications, presentations, infographics, social media assets, event materials, branded merchandise, and other print and digital communication products. Demonstrated experience developing brand-compliant materials and reusable/editable templates, particularly for organizations, development programmes, NGOs, government institutions, or similar clients.

• Advanced proficiency in relevant professional design software, particularly Adobe InDesign, Illustrator, and Photoshop, as well as the ability to develop professionally designed and fully editable Microsoft Word and PowerPoint templates.

• Strong knowledge of print production requirements, including dimensions, bleed, resolution, colour modes (CMYK/RGB), typography, file preparation, and production-ready artwork.

• Demonstrated ability to interpret and consistently apply brand guidelines, logo hierarchy, typography, colour palettes, and co-branding requirements across different products. This is particularly important because the CHW programme plan prohibits vendors/designers from independently altering or rearranging approved Mastercard Foundation or MSH Nigeria brand assets.

• Ability to translate complex technical and programme information into clear, compelling, audience-appropriate visual communication.

• Excellent attention to detail, creativity, visual judgment, and consistency across multiple design products.

• Ability to receive and incorporate consolidated feedback and deliver final products within agreed timelines.

• Excellent written and verbal communication skills in English.

Required Supporting Documents

Interested applicants should submit the following:

• Updated CV/Resume – highlighting relevant qualifications, professional experience, and similar graphic design assignments undertaken.

• Portfolio of Relevant Work – samples or a link to a portfolio demonstrating experience in:

• - Publication and report design

• - Branding and visual identity

• - PowerPoint and document templates

• - Infographics and digital/social media designs

• - Event and visibility materials

• - Branded/promotional merchandise

• Technical Proposal – a brief description of the applicant's understanding of the assignment, proposed design approach/methodology, and work plan for completing the deliverables.

• Financial Proposal – a single lump-sum professional fee for completing all deliverables specified in the TOR. The proposal should clearly state applicable taxes, where relevant.

• Evidence of Similar Assignments – such as previous contracts, purchase orders, completion certificates, reference letters, or other evidence demonstrating successful completion of comparable assignments, where available.

• Professional References – contact details for at least two (2) previous clients or organizations for whom similar graphic design services have been provided.

Portfolio Requirement: Applicants must submit a portfolio or links to samples of previous work demonstrating relevant experience. Applications without evidence of previous graphic design work should not be considered.

Intellectual Property

All concepts, artwork, templates, illustrations, source files, graphics, layouts, and final products developed under this consultancy shall become the exclusive property of Management Sciences for Health (MSH). The consultant shall not reproduce, distribute, publish, or use any materials developed under this assignment without prior written authorization from MSH.

Acceptance Criteria

The assignment shall be considered complete only when:

• All deliverables listed in these Terms of Reference have been submitted.

• All products comply with the approved branding guidelines.

• Required revisions have been incorporated.

• All editable source files and final production files have been handed over.

• Written approval has been issued by MSH.

MSH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. MSH complies with Section 503 of the Rehabilitation Act, Section 4212 of the Vietnam Era Readjustment Assistance Act, as amended, and all related applicable regulations.

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