Head of Digital Stylist - CDD

Maison Chloé was founded in 1952 by Gaby Aghion, a Parisian of Egyptian origin who wanted to free women's bodies from the formal and rigid fashion of the time through luxury ready-to-wear.

For nearly 70 years, Chloé has inspired women by creating fashion collections and accessories, revealing stories and sharing her experiences. Our founder's forward-thinking vision of femininity continues to inspire our long-term commitment to supporting the advancement of women.

Women moving forward. For a more equitable future. It is this objective that guides us in everything we do. Today, our goal is to create beautiful products that are meaningful for society and the planet.

We are proud to have received B-Corp certification, which marks a new step in our desire to reinvent the way we do business, and we hope to inspire other organizations.

That’s why we build teams that are committed to our mission. We want to share this approach within the company and with our wider community.

Head of Digital Stylist

The Head of Digital Stylist will be part of the E-commerce Team, leading the strategy and execution of clienteling initiatives for our top online clients. The role focuses on developing high-value client relationships, growing the VIC portfolio, designing customer journeys across the E-commerce platform, and driving long-term loyalty and sales. Working closely with the Client team, this position combines strategic CRM planning, hands-on clienteling and team management.

1. CRM strategy

Objective: Develop and execute the CRM strategy for top clients to strengthen loyalty, increase client lifetime value, and grow the VIC segment.

Responsibilities:

• Define and implement the annual CRM and clienteling strategy aligned with business objectives.
• Build the yearly clienteling calendar, including campaigns, gifting, events, and key client touchpoints.
• Develop client segmentation strategies and identify growth opportunities within the VIC portfolio.
• Partner with the Central Client Team to ensure alignment across markets.
• Manage the annual clienteling budget and gifting strategy.
• Analyze client behavior and CRM performance to optimize engagement and retention.
• Introduce innovative clienteling initiatives and monitor luxury market best practices.

2. Online stylist & personal clienteling

Objective: Drive sales and client loyalty through personalized digital clienteling and premium one-to-one client experiences.

Responsibilities:

• Manage and develop a portfolio of top online clients through personalized communication.
• Recruit and nurture new VIC clients.
• Deliver tailored product recommendations based on client preferences and purchase history.
• Share styling advice, exclusive content, and alternative product solutions.
• Execute clienteling campaigns for launches, birthdays, anniversaries, thank-you messages, and exclusive invitations.
• Invite and assist top clients at key brand events, including fashion shows, collection presentations, private dinners, and arrange personalized in-person engagements such as lunches and special invitations.
• Develop new engagement ideas, gifting initiatives, and personalized experiences.
• Maintain accurate CRM records and client profiles.

3. Online Stylist team management

Objective: Lead and develop the Online Stylist to deliver exceptional client experiences and achieve commercial objectives.

Responsibilities:

• Lead onboarding and ongoing training.
• Set objectives, monitor performance, and provide regular coaching.
• Share best practices and innovative clienteling approaches.
• Coordinate client portfolio allocation and daily priorities.
• Ensure consistent luxury service standards and support professional development.

Qualifications:

Minimum of 3 years of relevant experience in retail or online VIC clienteling  within a luxury retail environment.

Fluency in English and French (both written and spoken) is required.

Proficiency in using CRM and e-commerce platforms, specifically Salesforce Commerce Cloud and Salesforce Marketing Cloud.

Success Profile:

The ideal candidate is client-focused, commercially driven, and passionate about delivering exceptional luxury experiences. They combine strong analytical and relationship-building skills with a proactive mindset, balancing strategic CRM planning, hands-on clienteling, team leadership, and operational execution to drive client loyalty and business growth.