Executive Meeting Manager - SMERF Market

Snowbird is situated in the middle of the Wasatch Mountain Range and is not only home to awe-inspiring views and mighty terrain, it is also home to employees equally as remarkable. Snowbird is continually looking for the best, those who share a passion for these mountains and the outdoors. Snowbird is a unique resort with distinct summer and winter seasons and offers full-time, part-time and seasonal positions.

SUMMARY

Under the direction of the Director of Conference Services, with dotted line reporting to the Director of National Sales, you’ll be responsible for contracting, selling, and servicing, Social, Military, Education, Religious and Fraternal (SMERF) groups with 34 or fewer lodging rooms per night and day business. This role has the potential to evolve to include more/different business, as department needs, change.

WHAT YOU WILL DO

• Prospect, solicit, and secure new SMERF group business through direct sales efforts, networking, referrals, and industry events.

• Manage the entire sales cycle, including lead generation, site inspections, proposal development, contract negotiation, and closing.

• Develop and maintain relationships with SMERF clients, meeting planners, executive assistants, third-party planners, and key decision-makers.

• Prepare customized proposals, budgeting, and contracts that align with client objectives and company revenue goals.

• Conduct property tours and presentations highlighting meeting facilities, accommodations, dining, on-property activities, and event services.

• Collaborate with catering, conference services, operations, sales team, and revenue management teams to ensure seamless meeting execution.

• Maintain accurate sales activity, forecasting, and pipeline management in the CRM system.

• Meet or exceed annual sales goals.

• Monitor market trends, competitor activity, and customer needs to identify new business opportunities.

• Participate in industry associations, trade shows, and networking events to increase market visibility.

• Provide exceptional customer service before, during, and after each event to encourage repeat business and referrals.

• Assist with strategic sales initiatives and promotional campaigns targeting SMERF events.

• Contract high volume of group business.

• Negotiate with potential leads to maximize resort revenues.

• Communicate with the various resort operational departments the needs of a particular group coming on property.

• Oversee implementation and completion of groups through BEOs (Banquet Event Orders) and REO’s (Restaurant Event Orders) and being on-site to manage events.

• Discuss and fully understand what the client is trying to accomplish, then use this information as a tool in coordinating the events as well as upselling certain revenue areas within the resort.

• Attend regularly scheduled meetings with resort staff to ensure instructions are clearly understood by all parties involved, i.e. Conference Operations, Sales team, Banquet kitchen, restaurants, etc.

WHAT YOU NEED TO GET THE JOB DONE

• Must have the ability to interact at any time with guests and other employees in a pleasant manner and maintain good working relationships with others and all departments at Snowbird.

• High School Diploma or equivalent required.

• 2-4 years of job-specific work experience with demonstrated competence.

• Must be at least 21 years of age.

• Must be capable in some computer programs, e.g., Microsoft Word and Outlook. Amadeus Delphi, Delphi Diagraming, Microsoft Excel, and SMS Host experience are helpful as well. Strong communication skills through e-mail and over the phone are imperative.

• Requires the ability to communicate clearly and precisely in a variety of significant situations, both in verbal and written forms.

• Requires the ability to clearly communicate the directions given by clients to operations staff in order for conferences to run smoothly. Strong decision-making skills, oftentimes on the spot, are needed.

• Requires a heavy workload with follow-up of incoming leads, contracting business, finalizing details and on-site management of booked groups.

WORK SCHEDULE

• Shifts vary, maybe early morning or late evening, weekends, holidays, depending on business levels.

WORKING CONDITIONS

• Must be prepared to stay overnight if, necessary, on occasional times of road closures.

• May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.

• Must be able to stand for long periods of time.

• General office conditions prevail.

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. We require all candidates who receive and accept employment offers to complete a background check prior to being hired and comply with our professional appearance, drug & alcohol, and employee conduct policies.

Snowbird is proud to be an equal-opportunity employer. We do not stand for discrimination or harassment of any kind. Further, we stand for diversity of thought, background, race, sexual orientation, gender and belief. Whether you are looking for full-time, part-time, seasonal, multi-seasonal or year-round employment, Snowbird provides a dynamic and friendly environment with many great benefits and perks.

If you are passionate about the outdoors, check out our open positions and apply online today!