Product Marketing Manager

Company Description

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant® is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook. 

Position Summary

The Product Marketing Manager is responsible for product planning, delivery and marketing throughout the product lifecycle. The position develops vision, mission and robust positioning and its roadmap for the product based on inputs and insights from internal and external stakeholders, market research, etc.

The position works closely with all the relevant functions, such as Sales, Med Affairs + Market Access, RA, IT, to ensure in-depth, well-rounded launch plans much in advance to raise launch readiness as well as short-term and long-term commercialization success of the product post launch.

The position is also responsible for forecasting via various market insights, intelligence and market analysis, which shall be tracked on a regular basis to achieve timely PDCs. 

The position identifies the key benefits and value propositions of the product, i.e. where/how to win, which will lead to a robust marketing strategy, planning and executions. Marketing will also drive sales activities from Brand Plan strategic imperatives and key tactics.

Responsibilities include but are not limited to: 

Ÿ   Define the product strategy and roadmap from pre-launch to post launch

Ÿ   Manage the product throughout its lifecycle from concept to LOE.

Ÿ   Write the business case for investment and gain internal approval.

Ÿ   Propose a product marketing/launch plan and budget and then deliver against it

Ÿ   Be the recognized expert in the business on the product, the market, relevant science & technology and the competition

Ÿ   Develop core positioning and messaging for the product

Ÿ   Monitor, analyze, report and improve product performance in the field.

Ÿ   Identify and strategize where opportunities lie

Ÿ   Commission market and competitor research

Ÿ   Promote and educate the product to sales teams through sales training sessions,

Ÿ   Plan and hold customer events, webinars, newsletters, or alike

Ÿ   Plan and execute effective key congress management

Ÿ   Develop effective marketing communication materials and tools

Ÿ   Deliver regular (e.g. monthly) volume, revenue forecasts

Qualifications / Experience:

Ÿ   Bachelor’s degree in related discipline with 8+ years of related upstream and downstream marketing and/or product management work experience in pharmaceuticals and/or diagnostic (e.g. oncology, genetic testing or preventive screening) or pharmaceutical industry is necessary, oncology or specialty highly preferred

Ÿ   Multiple new product launch experience is essential (minimum two to three)

Ÿ   Strong command of English both in verbal and written

Ÿ   Ability to work and communicate effectively and collaboratively in a team-based environment partnering with external and internal stakeholders demonstrating achievements of and influences on the business outcomes across diverse functional boundaries and seniorities without direct reporting relationships in a hybrid working environment (some remote and some in-person)

Ÿ   Strong business acumen and ability to identify customer or market insights based on market research and datasets to translate and develop effective strategies and tactics

Ÿ   Familiar with start-up working environment, self-starter, comfortable with ambiguity

Ÿ   Comfortable with 10-20% travel, primarily domestic destinations

Ÿ   Advanced skills using productivity platforms such as Microsoft Office, Adobe, and Google Productivity software

AI & Digital Fluency

• Demonstrate curiosity, sound judgment, and the ability to critically evaluate and responsibly leverage AI-enabled tools in accordance with company policies, ethical standards, and regulatory requirements to improve the efficiency, effectiveness, and quality of work.

Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training. If you are selected to move forward, the recruiting team will provide details specific to the factors above.

Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to [email protected]

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All your information will be kept confidential according to EEO guidelines.

To learn more about the information collected when you apply for a position at Guardant Health, Inc. and how it is used, please review our Privacy Notice for Job Applicants.
 

Please visit our career page at: http://www.guardanthealth.com/jobs/