- Location
- NEO - Tamer Rashid Building OA, United States of America
- Type
- Full-time
- Department
- Marketing
- Education
- Master
- Source
- Workday
Description
At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
Senior Advisor, Marketing Insights
About the Role
The Marketing Insights Center of Excellence (MICOE) serves as a strategic partner to enterprise stakeholders, delivering consumer and donor insights that strengthen brand relevance, deepen audience engagement, and drive organizational growth.
As a Senior Advisor, Marketing Insights, you will lead high-impact primary research initiatives that inform marketing, brand, communications, and fundraising strategies. This role combines advanced market research expertise, strategic consulting, storytelling, and project leadership to translate data into actionable insights for executive leadership and key business partners.
You will oversee the full research lifecycle, from study design and vendor management to analysis, reporting, and recommendations, while serving as a trusted advisor across the organization.
Key Responsibilities
- Lead the design, execution, analysis, and reporting of complex qualitative and quantitative market research studies.
- Manage multiple high-priority research initiatives that support brand, fundraising, marketing, communications, and audience growth strategies.
- Develop and oversee strategic research programs, including:
- Brand health tracking
- Audience segmentation
- Creative, concept, and message testing
- Donor and consumer behavior studies
- Present research findings and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences.
- Partner with internal teams to identify business challenges and develop research approaches that inform decision-making.
- Serve as an internal subject matter expert on survey design, sampling methodologies, panel management, weighting techniques, and advanced analytics.
- Integrate insights from multiple data sources to develop comprehensive business recommendations and future research roadmaps.
- Apply advanced research methodologies including conjoint analysis, choice-based conjoint, MaxDiff, ethnography, online communities, usability testing, and emotion-based research techniques.
- Leverage statistical tools such as SPSS and explore emerging applications of AI and machine learning to enhance research capabilities.
- Monitor cultural, consumer, and economic trends to identify opportunities and inform long-term business strategy.
- Create compelling executive-level presentations that translate complex data into actionable and engaging business stories.
- Build and maintain strong partnerships with research vendors, agencies, and internal stakeholders.
- Support budget planning, vendor management, invoice processing, and project cost reconciliation.
- Mentor team members and contribute to talent development, succession planning, and research best practices across the organization.
Required Qualifications
- Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or a related field, or equivalent combination of education and experience.
- 12+ years of progressive experience in market research, consumer insights, analytics, or a related insights function.
- Advanced expertise in qualitative and quantitative research methodologies, including segmentation, tracking studies, concept testing, and brand equity research.
- Strong analytical skills with experience using SPSS or comparable statistical analysis software.
- Demonstrated experience translating complex research findings into clear business recommendations for senior executives.
- Proven ability to lead enterprise-wide research initiatives and manage multiple projects simultaneously.
- Exceptional communication, presentation, stakeholder management, and consulting skills.
- Strong project management skills with experience managing external research partners and agencies.
Preferred Qualifications
- Experience applying AI and machine learning solutions within research, analytics, or insight generation.
- Experience supporting nonprofit, fundraising, healthcare, or mission-driven organizations.
- Knowledge of advanced methodologies including conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
