Senior Lifecycle Marketing Manager

Description

PRIME Corporate Services is seeking a Senior Lifecycle Marketing Manager to own the email and SMS ecosystems that carry our prospects and customers through their entire journey with us.

Reporting to the VP of Growth Marketing, this person owns two distinct engines: the prospecting ecosystem that converts leads into booked consultations, and the customer ecosystem that drives onboarding, retention, and expansion across our full service portfolio. Both need to be maintained, measured, and materially improved.

This is a hands-on individual contributor role. You will architect the automations, write the copy, build the segments, monitor the deliverability, and read the results. You will partner with Design on creative and Engineering on data integrations, but you own the program end to end. The ideal candidate is equal parts systems thinker and marketer: someone who gets satisfaction from both a clean branching automation and a conversion rate that moves, and who treats inbox placement as an ongoing discipline.

There is real room to grow here. You will start with email and SMS, and as those programs mature you will have the opportunity to expand into additional lifecycle channels.

Who we are:

Remember when every step of launching your dream felt like a mountain? Debt loomed, the tax code was a cryptic puzzle, and building a rock–solid foundation seemed impossible. PRIME Corporate Services was forged from that very struggle - by entrepreneurs who knew there had to be a better way.

We are not just a faceless firm; we are a co-pilot for founders, operators, and business builders navigating the chaos of growth. We help cut through red tape, simplify complex systems, and help entrepreneurs structure their business for long-term financial freedom.

From entity structuring to tax strategy to business credit and funding, we don’t just protect businesses - we help to scale them. Our team partners directly with high-growth entrepreneurs and affiliate partners to drive measurable outcomes; more leads, more revenue, and stronger businesses.

We deliver expert guidance and exceptional service at every stage of the business journey.

Our Mission: We aim to serve, advise, and support entrepreneurs every day.

Why You’ll Love Working Here:

• Impact at scale: Your work will shape the experience of thousands of entrepreneurs working with PRIME.
• Autonomy + Accountability: You’ll be trusted to lead, experiment, and deliver results — no micromanagement, just momentum.
• Collaborative Culture: You’ll work alongside creative thinkers, engineers, and business leaders who care deeply about customer success and innovation.
• Modernization Mission: You’ll play a key role in bringing advanced tech, analytics, and discipline to a growing organization — setting the foundation for the next generation of PRIME’s digital ecosystem.

Benefits & Perks

• Competitive Compensation + performance based bonuses
• Comprehensive Health Coverage - Medical, dental, and vision
• Paid Time Off - Generous PTO, sick days, and paid holidays
• 401k with Company match (we match up to 4%)
• Parental Leave - Paid leave for new parents
• Impact-Driven Culture - Small team, big mission
• Gym Pass - Company sponsored access to local gyms
• Free soda and snacks
• Discounts on Cellular/Wireless bills
• Robust Employee Resource Program with tele-health and more

Requirements

Prospecting Ecosystem

• Own the full prospect-to-consultation email and SMS journey, from first touch through booked appointment
• Design and maintain lead nurture sequences segmented by source, service interest, engagement level, and stage
• Build and optimize campaigns that move cold and aging leads back into active conversation
• Partner with Sales leadership on handoff timing, lead routing triggers, and follow-up cadence so marketing and advisor outreach reinforce rather than collide

Customer Ecosystem

• Own onboarding, activation, education, and retention journeys for existing customers
• Build cross-sell and expansion programs across PRIME's service portfolio, including entity structuring, tax strategy, business credit, and estate planning
• Design renewal, reactivation, and win-back programs, and identify churn signals early enough to act on them
• Own customer feedback and survey programs, including NPS, and route insight back to the business

Platform & Automation

• Serve as the owner and deepest expert on ActiveCampaign, including automations, branching logic, tagging architecture, segmentation, dynamic content, frequency caps, and global suppression logic
• Maintain a clean, documented, and scalable account structure that does not degrade as programs multiply
• Partner with Engineering to maintain and improve the data flow between ActiveCampaign and Salesforce, defining requirements and validating that data moves correctly in both directions
• Audit and maintain data hygiene: duplicates, decay, tag sprawl, orphaned automations, and stale segments

Deliverability

• Own inbox placement as a measured discipline, not an assumption
• Manage sending domain and subdomain strategy across transactional, marketing, and cold outbound
• Maintain SPF, DKIM, and DMARC configuration and monitor authentication health
• Monitor bounce rates, spam complaints, blocklist status, engagement decay, and reputation signals; act before problems compound
• Manage domain and IP warming for new sending infrastructure
• Own list hygiene and sunsetting policy for disengaged contacts

SMS

• Build and own the SMS program end to end, including consent capture, cadence, message design, and opt-out handling
• Ensure every SMS program meets TCPA requirements, including express written consent for promotional messaging, quiet hours, clear opt-out, and auditable consent records
• Coordinate email and SMS cadence so the combined contact frequency is deliberate rather than accumulated

Testing, Measurement & Compliance

• Maintain an always-on testing roadmap across subject lines, offers, creative, send timing, and cadence
• Size tests properly and evaluate results for statistical significance; document learnings so they compound
• Report on program performance to leadership, covering deliverability, engagement, pipeline contribution, revenue per send, cost per acquisition, and retention impact
• Maintain consent, suppression, and preference integrity across email and SMS in line with CAN-SPAM, TCPA, and CCPA/CPRA obligations
• Partner with Legal on messaging review for a regulated financial services context, where claims about tax, credit, and legal outcomes carry real exposure

Collaboration

• Partner with Design on template systems and campaign creative
• Partner with Engineering on integrations, data flow, and technical dependencies
• Write and edit campaign copy directly; you are not waiting on a copywriter to ship a test

Accountabilities:

The Senior Lifecycle Marketing Manager is accountable for:

• Inbox placement and sender reputation health across all PRIME sending domains
• Booked consultations and revenue attributable to the email and SMS channels
• Retention, cross-sell, and expansion performance within the existing customer base
• Integrity of consent, suppression, and opt-out handling across every channel they own, with zero compliance incidents
• Accuracy and cleanliness of contact data in ActiveCampaign and the reliability of its sync with Salesforce
• Testing velocity and the quality of documented learnings that come out of it
• Accurate, timely reporting of lifecycle program performance to leadership
• Scalable program architecture that supports growth without accumulating technical debt

Minimum Education Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Information Systems, or related field required
• Equivalent demonstrated experience considered in lieu of degree
  

Minimum Experience Requirements:

• 5 to 8 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or retention marketing
• Deep, hands-on ownership of a marketing automation platform, including building complex multi-branch automations from scratch. ActiveCampaign strongly preferred; comparable depth in Klaviyo, HubSpot, Braze, or Iterable considered
• Demonstrated ownership of email deliverability, including authentication setup, reputation monitoring, and recovering placement after a deliverability problem
• Experience building or scaling an SMS program with working knowledge of TCPA consent requirements
• Experience working alongside a CRM in a revenue environment; Salesforce preferred
• Demonstrated experience designing and interpreting A/B tests, including sizing tests for statistical significance
• Strong copywriting and editing ability; able to draft campaign copy independently
• Working knowledge of HTML and CSS sufficient to diagnose and fix email rendering issues
• Experience in a high-volume inside sales, appointment-setting, or contact center environment preferred
• Preferred: experience in a regulated industry such as financial services, tax, legal, insurance, or lending

Required Outside Training:

• ActiveCampaign certification preferred
• Salesforce Administrator or Marketing Cloud certification preferred
• Advanced proficiency with Google Suite and Microsoft Excel
• Working proficiency with GA4, Google Tag Manager, and Zapier or comparable automation tooling
• Familiarity with email rendering and deliverability tooling such as Litmus, Email on Acid, Google Postmaster Tools, or equivalent

Physical Requirements:

The work environment characteristics and associated physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Prolonged periods of sitting at a desk, working on a computer, and taking phone calls
• Must be able to lift 25 pounds periodically
• Must be able to access and navigate each department at the organization’s facilities
• Travel (less than 10% annually) may be required for sales support, training, and/or professional development