- Location
- , PH
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- iCIMS
Description
Overview
Marketing Analyst (CRM)/Marketing Campaign Analyst to join our dynamic marketing team. This is a full-time onsite position based in Mandaluyong City, Metro Manila, operating on a night shift schedule.
Responsibilities
Key responsibilities
Analyze customer relationship management (CRM) data and marketing campaign performance metrics to identify trends, insights, and optimization opportunities
Monitor and evaluate the effectiveness of direct marketing campaigns across multiple channels, including email, social media, and digital platforms
Prepare detailed reports and dashboards presenting campaign performance, ROI, and actionable recommendations for senior marketing stakeholders
Conduct A/B testing and statistical analysis on marketing materials, messaging, and targeting strategies to improve campaign outcomes
Collaborate with marketing teams to develop and refine customer segmentation strategies and targeted campaign initiatives
Maintain and update CRM databases, ensuring data accuracy, integrity, and compliance with data protection regulations
Support the creation and execution of marketing campaigns, including audience identification, list management, and campaign tracking
Identify and implement process improvements to enhance marketing efficiency and campaign delivery timelines
Provide insights and recommendations based on customer behavior analysis to inform marketing strategy and customer engagement initiatives
Qualifications
What we're looking for
Proven experience in marketing analysis, CRM management, or direct marketing roles, preferably within a BPO, digital marketing, or customer-focused environment
Strong analytical and problem-solving skills with proficiency in data analysis tools and platforms (Excel, Google Analytics, Tableau, or similar)
Solid understanding of CRM systems, marketing automation platforms, and customer segmentation methodologies
Experience with campaign performance analysis, metrics tracking, and KPI development
Excellent knowledge of direct marketing channels, including email marketing, digital advertising, and customer acquisition strategies
Strong attention to detail with the ability to manage multiple projects and data sets simultaneously
Excellent written and verbal communication skills with the ability to present findings clearly to both technical and non-technical audiences
Proficiency in Microsoft Office Suite and data visualization tools
