Director of Development and Marketing

Description

Position Summary

The Director of Development and Marketing provides strategic leadership and operational oversight for Sunnyhill’s fundraising, grant development, marketing, communications, and community-engagement activities. The position is responsible for developing and implementing integrated strategies that increase contributed revenue, strengthen donor and funder relationships, promote Sunnyhill’s mission and impact, and expand the organization’s visibility within the community.

Essential Duties & Responsibilities

This list of essential functions is not intended to be limiting. Sunnyhill, Inc. reserves the right to revise this job description as needed to comply with actual job requirements. The essential duties reflect the general duties considered necessary to describe the principal functions of the job and shall not be considered as a detailed description of all work requirements that may be inherent in the job.

• Develop, implement, monitor, and evaluate the annual development, grants, marketing, and communications plan in partnership with the Chief Executive Officer, leadership team, and Board of Directors.
• Establish and track annual goals for contributed revenue, grants, donor retention, sponsorships, fundraising events, campaigns, marketing, and community engagement.
• Identify, research, cultivate, solicit, secure, acknowledge, and steward gifts and other support from individual donors, corporations, foundations, government entities, and community partners.
• Maintain and advance a documented donor, prospect, sponsor, and funder pipeline, including cultivation, solicitation, stewardship, and follow-up plans.
• Lead annual giving, donor appeals, digital fundraising, sponsorships, in-kind giving, fundraising events, and other assigned fundraising initiatives.
• Partner with the Chief Executive Officer, Board members, and other agency leaders on major-donor cultivation, solicitation, stewardship, and relationship management; prepare prospect research, proposals, briefing materials, and follow-up communications.
• Plan, oversee, promote, and evaluate fundraising events and campaigns, including revenue goals, budgets, sponsorships, marketing, volunteer engagement, logistics, donor experience, and post-event stewardship.
• Lead all aspects of grant development and management, including opportunity research, grant-calendar management, proposal development, application submission, award tracking, funder communication, compliance monitoring, and required reporting.
• Write, edit, submit, and maintain timely, accurate, persuasive grant proposals, letters of inquiry, applications, budgets, narratives, reports, and other required materials.
• Collaborate with program, finance, and operational leaders to obtain and validate program descriptions, outcome data, participant stories, financial information, budgets, and documentation required for fundraising, grants, and impact reporting.
• Develop and implement agency marketing, communications, public-relations, and community-engagement strategies that promote Sunnyhill’s mission, programs, outcomes, fundraising priorities, and community presence.
• Establish and maintain consistent agency branding, messaging, voice, visual identity, and content standards across fundraising, print, digital, website, social-media, public-relations, and community-engagement materials.
• Direct the development and maintenance of donor communications, annual-report content, newsletters, brochures, presentations, website content, email communications, social-media content, media releases, and promotional materials.
• Oversee the agency’s website, social-media, email-marketing, donor-management, grant-tracking, and other applicable technology platforms; ensure data and content are accurate, current, secure, and effectively maintained.
• Supervise, coach, train, and evaluate the Marketing Specialist; assign and monitor work related to donor data, acknowledgments, graphic design, communications, events, volunteers, digital content, vendor coordination, and other development and marketing support functions.
• Recruit, train, support, recognize, and coordinate fundraising volunteers, event committees, and community advocates in partnership with the Marketing Specialist and agency leadership.
• Develop, monitor, and report on development and marketing budgets, projected revenue, fundraising and event expenses, grant activity, donor data, campaign outcomes, and key performance measures; provide regular reports to leadership and the Board.
• Ensure accurate, confidential, and compliant donor, gift, pledge, sponsorship, grant, and campaign records; ensure tax substantiation, acknowledgments, funder requirements, agency policies, and applicable legal and regulatory requirements are met; represent Sunnyhill in the community; and perform other duties as assigned.

Requirements

Education & Experience

• Bachelor’s degree in communication, Public Relations, or related field.
• At least five (5) years of progressively responsible experience in nonprofit development, fundraising, grant writing, marketing, communications, public relations, or a closely related area.
• Experience in human services, disability services, social services, healthcare, education, or a related mission-driven field, preferred.
• Demonstrated experience independently developing and implementing fundraising strategies, campaigns, or revenue-generating initiatives.
• Demonstrated experience researching, writing, submitting, and managing grant proposals and grant reports.
• Demonstrated success securing major gifts, corporate sponsorships, foundation support, government grants, or other significant contributed revenue.
• Experience managing fundraising databases, donor records, grant-tracking systems, or comparable customer relationship management systems.
• Experience developing budgets, tracking revenue and expenses, and preparing reports.
• Experience coordinating projects, events, volunteers, or cross-functional initiatives.

Required Skills/Abilities & Qualifications

• Exceptional written, verbal, interpersonal, presentation, and relationship-building skills.
• Strong grant-writing ability, including the ability to develop persuasive narratives, accurately communicate program outcomes, and translate financial and operational information into funder-ready materials.
• Demonstrated ability to build trust and productive relationships with donors, funders, corporate partners, Board members, volunteers, community leaders, vendors, and employees.
• Ability to work independently, exercise sound judgment, take initiative, and manage a broad scope of responsibilities with limited administrative support.
• Strong strategic planning, project-management, organizational, and deadline-management skills.
• Ability to manage multiple projects, competing priorities, and time-sensitive deadlines in a fast-paced and occasionally stressful environment.
• Knowledge of fundraising principles, donor stewardship practices, grant-management requirements, marketing strategy, public relations, and digital communications.
• Proficiency with Microsoft Office applications, donor-management or customer relationship management databases, email marketing platforms, website content-management systems, social-media platforms, and virtual meeting tools.
• Ability to analyze fundraising, grant, campaign, event, and marketing results and use data to improve future strategies.
• High degree of professionalism, discretion, confidentiality, and ethical conduct in handling donor, funder, agency, employee, and participant information.   
• Ability and willingness to work occasional evenings and weekends for fundraising events, donor activities, Board meetings, and community functions.
• Valid driver’s license, reliable transportation, and automobile insurance meeting agency requirements; use of a personal vehicle may be required.
• Successful completion of required background checks.

Physical Requirements

• Ability to work primarily in an office or hybrid work environment and attend meetings and events in the community.
• Ability to communicate effectively in person, by telephone, in writing, and through virtual platforms.
• Ability to occasionally move event supplies, promotional materials, and materials weighing up to 25 pounds.
• Ability to work occasional nontraditional hours, including evenings and weekends, based on event, donor, community, and agency needs.