Assistant Marketing Manager: Pepsi Lipton Partnership Tea

Overview

PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for 7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands – from the well-loved Lay’s, Doritos, Gatorade and Tropicana brands, to budding disrupters such as Bubly, Pure Leaf, and PopCorners – there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset. We love working together, challenging the status quo, and are proud of the industry recognition we've earned for creating impactful brands, breakthrough innovations, and world-class marketing.

 

The Role:

 

We’re looking for an Assistant Marketing Manager to join our Ready-To-Drink Tea team. This exciting role is part of the Pepsi Lipton Partnership (PLP) which is a strategic joint venture between PepsiCo and Unilever, responsible for iconic tea brands including Brisk and Pure Leaf. This role will be focused on supporting our consumer communication agenda and ensuring the superior delivery of our brand plans. This role reports into the Marketing Manager PLP (Communications).

We’re looking for someone who brings positivity, energy, and curiosity to everything they do – someone who’s not afraid to roll up their sleeves, get into the details, and make things happen. This is a high-impact role, set in a dynamic and fast-paced environment where you’ll be challenged to deliver with excellence.If you’re passionate about marketing and innovation, thrive under pressure, and are excited to work with fun brands – this could be the perfect opportunity!

What you can expect from us: 

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Total Compensation: $63,300 - $103,200

Responsibilities

• Support Marketing Manager to deliver best in class above & below the line communications (media, in-store, PR, etc) for Pure Leaf & Brisk – leading select tactical consumer comms from brief to execution
• Support Marketing Manager in all planning cycle deliverables (Brand Growth Strategies & AOP Process)
• Partner and influence internal and external stakeholders (Leadership, Insights, Sales, Supply Chain, Legal, RSA etc.) to bring strong consumer plans to life
• Work with a comprehensive agency team (Advertising, PR, Media, and In-Store)
• Harness strong analytics through business performance reporting, score carding, program post-gaming and A&M budget management leadership
• Stay connected and work jointly with the US PLP team to help drive the strategic and consumer agenda

Qualifications

• 1+ year of relevant marketing experience (CPG is a Bonus!)
• Minimum of bachelor’s degree (Business degree preferred)
• Proficiency in Excel and working knowledge of Power BI is an asset
• Proven ability to deliver results through best-in-class collaboration, consumer focus, and problem solving
• Strong analytical skills to turn data into actionable insights
• Self-starter with a high sense of urgency and entrepreneurial spirit
• Strong storytelling skills, with the ability to present data and creative ideas in a compelling way

Careers to Smile About: 

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. 

 

PepsiCo may use Artificial Intelligence as part of its hiring process.  Specifically, we may use AI-based tools to screen, assess, or select applicants. 

 

This posting is for an existing vacancy.