Ethiopia Business Leader

Department: EasyBuy Direct Sales

Employment Type: Permanent - Full Time

Location: Ethiopia

Reporting To: Vice President- Paygo, East and Southern Africa

Description

What you will be expected to do:

• Deliver EasyBuy Direct and Retail Sales revenue targets.
• Own delivery of quarterly and annual operating plan revenue targets for Ethiopia.
• Maintain timely and accurate sales pipeline forecasts in line with established reporting cycles.
• Contribute to annual business planning and target-setting activities.
• Implement the go-to-market strategy with relevant EBD stakeholders to address priority markets and business opportunities.
• Align territories with market potential and priorities, ensuring appropriate allocation of account management and sales resources with the relevant modality teams.
• Ensure team members have clear opportunity management and relationship-building plans for effective territory coverage.
• Establish regular performance management practices through feedback, coaching, development conversations, and the annual appraisal process.
• Maintain current knowledge of market conditions and activity from other businesses in the sector, provide relevant insights, and contribute to appropriate business actions.
• Manage the allocated country budget for field activities in a disciplined and effective manner.

• Review sales and collection performance regularly and provide appropriate coaching and assistance to improve results.
• Conduct customer visits to gain insight into repayment behaviour and identify ways to improve portfolio performance.
• Work with the Risk team to develop and improve processes that strengthen portfolio performance, while documenting and reporting identified gaps and opportunities.
• Conduct regional and area profiling to identify differences across geographies and develop appropriate solutions based on local performance.
• Develop and implement interventions to address performance gaps and enable sustainable improvement.

• Recruit and retain sales teams, including employees and commission-based agents, through effective training, development, performance management, and engagement.
• Facilitate recruitment, training, and onboarding of team members across their respective locations.
• Communicate sales targets clearly and establish daily, weekly, and monthly operating routines that enable delivery against targets.
• Develop route-to-market approaches that expand customer reach through home visits and engagement with key establishments, including marketplaces, schools, churches, supermarkets, malls, restaurants, hospitals, and other relevant locations.

• Develop institutional sales opportunities across HORECAs, MFIs, SMEs, and other relevant customer segments.
• Partner with Marketing and Corporate Communications teams to develop partnerships and strengthen brand presence through trade fairs and corporate events.

• Coordinate the development and implementation of marketing activities with relevant teams and resources.
• Partner with the Marketing team to develop digital media campaigns and promotions that increase customer engagement, traffic, and sales.
• Develop targeted marketing activation campaigns in high-traffic locations, including malls and gated communities.

• Develop a customer feedback and resolution dashboard to track customer issues, identify recurring themes, and improve customer satisfaction.
• Partner with the After-Sales team to address warranty concerns and after-sales service requirements.

You might be a strong candidate if you have:

• A degree in Business or a related field; an MBA is an added advantage.
• At least 8 years of sales experience, including at least 4 years in a senior management position. Experience in Telecoms, Distribution, Microfinance, Banking, or businesses serving low-income and underserved consumers is preferred.
• Experience managing business operations, developing practical solutions, improving processes, and enabling high-performing teams.
• Interest in working with rural and off-grid consumers and addressing their needs.
• The motivation by the opportunity to expand access to energy and create employment opportunities in rural communities.
• Strong communication skills and experience building effective relationships across large field-based teams.
• Strong computer skills, including comprehensive knowledge of Excel and PowerPoint.
• Demonstrated creativity, practical problem-solving, and sound cost management.
• Strong planning, organisation, prioritisation, and the ability to evaluate immediate priorities alongside broader business goals.

What Sun King offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.