Head of Demand Acceleration (DX) DACH (m/w/d)

Overview

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

 

The Head of Demand Acceleration (DX) DACH is a key leadership role within PepsiCo DACH and a member of the DACH Leadership Team. The role is responsible for leading the Demand Acceleration agenda across Germany, Austria and Switzerland for both Beverages and Snacks.

The primary objective of the role is to translate commercial, category and brand growth strategies into best-in-class customer and shopper execution across all channels. The Head of DX partners closely with Sales, Marketing and Revenue Management to identify growth opportunities, strengthen customer partnerships and ensure flawless execution in market.

 

 

Responsibilities

 

 

• Lead the Demand Acceleration agenda across DACH, covering Category Development, Perfect Store, Shopper Marketing, and Commercial Activation across all key channels.
• Develop and execute category, shopper, and commercial growth strategies that translate market, customer, and shopper insights into sustainable business growth.
• Build strategic partnerships with customers by delivering category expertise, thought leadership, and customer-specific growth solutions.
• Drive execution excellence by defining and implementing channel- and customer-specific standards, KPIs, scorecards, and Picture of Success frameworks.
• Develop compelling customer-facing strategies, activation programs, and selling stories that support volume, revenue, profitability, and market share growth.
• Partner closely with Sales, Marketing, Revenue Management, Supply Chain, and European teams to ensure integrated commercial planning and flawless execution.
• Lead annual planning, business reviews, and customer engagement processes, providing strategic recommendations that influence commercial decision-making.
• Represent Demand Acceleration within the DACH Leadership Team and contribute to the overall commercial growth agenda.
• Build, lead, and develop a high-performing organization by strengthening commercial capabilities, driving talent development, and fostering a collaborative, performance-driven culture.
• Champion innovation, digital transformation, and AI-enabled ways of working to enhance commercial effectiveness and organizational performance.

 

 

Qualifications

 

 

• Bachelor's or Master's degree in Business, Marketing, Economics, or a related field.
• 10+ years of FMCG experience in commercial, sales, category management, trade marketing, shopper marketing, commercial activation, or customer development roles.
• Proven track record of leading multifunctional teams and managing complex commercial agendas across multiple channels and customers.
• Deep expertise in category growth, customer development, route-to-market strategies, and commercial execution excellence.
• Strong understanding of the DACH retail landscape, shopper behavior, and customer dynamics.
• Demonstrated ability to develop and implement growth strategies that translate insight into measurable business results.
• Experience leading cross-functional transformation initiatives and driving organizational change.
• Exceptional leadership, stakeholder management, and influencing skills with the ability to engage senior internal and external stakeholders.
• Strong analytical, strategic thinking, and data-driven decision-making capabilities.
• Excellent communication and presentation skills, including executive-level customer engagement.
• Fluent in German and English.
• Demonstrated ability to lead capability building, talent development, and AI-enabled transformation initiatives within a commercial organization.