Amazon Brand Manager

Full-Time | Remote

Position Overview

We are seeking an experienced and results-driven Amazon Brand Manager to take full ownership of the performance, profitability, and growth of assigned brands on Amazon.

The ideal candidate is a hands-on Amazon operator who can analyze performance, identify growth opportunities, coordinate with internal teams, and execute strategies that improve sales, market share, profitability, and overall brand health.

Key Responsibilities

Sales & Brand Performance

• Take ownership of sales, profitability, and overall performance across assigned brands and SKUs.
• Develop strategies to increase revenue, conversion rates, organic rankings, and market share.
• Analyze brand and SKU-level performance to identify opportunities and areas for improvement.
• Monitor sales, traffic, conversion rates, advertising efficiency, inventory, pricing, and profitability.

Listing Management & Optimization

• Ensure product listings are accurate, compliant, complete, and optimized for conversion and organic search.
• Optimize titles, bullet points, descriptions, keywords, images, A+ Content, and Brand Stores.
• Coordinate listing updates, new product launches, variations, and catalog corrections.
• Monitor listing suppressions, content issues, customer feedback, and competitor positioning.

Inventory Management

• Monitor inventory across Amazon FBA and Vendor Central to maintain healthy stock levels.
• Work with purchasing, operations, and supply chain teams to prevent stockouts and excess inventory.
• Review sales velocity, forecasts, lead times, and inbound inventory to support replenishment planning.
• Identify and resolve FBA, Vendor Central, and fulfillment issues that could impact sales.

Pricing & Profitability

• Develop pricing strategies that balance competitiveness, growth, and profitability.
• Monitor competitor pricing, promotions, Buy Box performance, and market trends.
• Analyze product margins, Amazon fees, advertising costs, discounts, and other expenses.
• Recommend promotions, coupons, deals, and other pricing initiatives.

Advertising & Marketing

• Work closely with the advertising team to align PPC strategies with overall brand goals.
• Review campaign performance, budgets, ROAS, and TACoS.
• Ensure advertising aligns with inventory availability, product launches, and profitability targets.
• Identify additional growth opportunities through promotions, seasonal campaigns, Brand Stores, Amazon programs, and external traffic.

Growth & Product Initiatives

• Identify opportunities for growth through new product launches, bundles, variations, improved content, promotions, and expanded keyword targeting.
• Conduct competitive and category research to identify market trends and opportunities.
• Develop and manage launch plans across content, pricing, inventory, and advertising.
• Stay current with Amazon platform updates, programs, policies, tools, and best practices.

Reporting & Cross-Functional Coordination

• Prepare regular performance reports highlighting results, challenges, opportunities, and recommended actions.
• Collaborate with advertising, creative, purchasing, operations, finance, customer service, and leadership teams.
• Maintain clear action plans and ensure projects are completed on schedule.
• Take ownership of resolving issues affecting sales, profitability, or customer experience.

Requirements

• Proven experience managing Amazon brands, product lines, or Seller/Vendor accounts.
• Strong knowledge of Amazon Seller Central, Vendor Central, FBA, and Amazon Advertising.
• Experience with listing optimization, inventory planning, pricing, promotions, and performance analysis.
• Strong analytical skills with the ability to turn data into actionable strategies.
• Advanced proficiency in Excel or Google Sheets.
• Strong organizational and project management skills.
• Ability to manage multiple brands, SKUs, and priorities simultaneously.
• Proactive, detail-oriented, commercially focused, and highly accountable.
• Excellent written and verbal communication skills.

Preferred Skills

• Experience with Amazon research and analytics tools such as Helium 10, Jungle Scout, Keepa, or similar platforms.
• Experience managing multiple brands or large SKU portfolios.
• Experience with Amazon product launches and growth strategies.

Key Performance Indicators

Success in this role will be measured by:

• Sales growth
• Profitability and contribution margin
• Organic ranking and market-share growth
• Conversion-rate improvement
• Inventory availability and reduced stockouts
• Advertising efficiency
• Listing quality and catalog health
• Successful product launches
• Completion and impact of brand-growth initiatives

Ideal Candidate

The ideal candidate treats each assigned Amazon brand as if it were their own business. They are analytical, commercially minded, organized, proactive, and hands-on. They don't simply monitor performance—they identify problems, develop solutions, coordinate execution, and take ownership of measurable sales and profit growth.