Director, Consumer Strategy & Insights

The Role

You will be responsible for directing the consumer insights practice for your assigned brand. This will include a deep investigation into culture, brands, and people, with a specific focus on the automotive culture, larger competitive landscape, and potential buyers, influencers, and other market drivers. Your purpose is to understand consumers as real people making real decisions and choices in real life. To succeed, you’ll need to figure out what matters and motivates them, how they connect with relevant brands, sub-brands, and cultural icons, and how marketing communications may influence their decision-thinking. This will help you to yield richer insights as a jumping off point for innovative and breakthrough thinking in your approach to marketing communications and media planning. As a key player in the department, you will also work with the department head to expand the evolving Decision Road practice and to identify new ways to integrate the department’s capabilities with other marketing disciplines within Canvas.