Business Development Representative (IT & Cybersecurity)

About the Job Central Lense Inc. is seeking a high-performing Business Development Representative (BDR) to join our growing Sales organization. This is a critical outbound sales role designed for professionals who thrive in fast-paced, results-driven environments and are motivated by measurable impact, career progression, and financial upside. As a Business Development Representative, you will be on the front lines of our growth engine—responsible for generating high-quality, sales-qualified leads (SQLs) through strategic outbound efforts including cold calling, email campaigns, and social selling. You will work closely with Account Executives and Sales Leadership to engage IT Directors, executive stakeholders, and decision-makers across SMB, Mid-Market, and Enterprise organizations. This role is ideal for a driven sales professional who wants to build a long-term career in technology sales, gain exposure to cybersecurity and IT services, and operate within a structured, scalable sales framework. Description Central Lense Inc. is a privately owned IT & Cybersecurity services firm helping organizations across the United States protect, manage, and scale their technology environments. With $1M+ in annual recurring revenue (ARR) and a rapidly expanding national footprint, we partner with businesses that require reliable, secure, and forward-thinking IT solutions in an increasingly complex threat landscape. Our growth has been fueled by a consultative, outcomes-driven approach to technology—one that prioritizes long-term partnerships over transactional selling. Central Lense operates at the intersection of cybersecurity, managed IT services, and strategic advisory, supporting organizations that range from emerging SMBs to sophisticated mid-market and enterprise environments. As we continue to scale, we are investing heavily in our sales organization, infrastructure, and talent. This role represents an opportunity to join a company in a strong growth phase, influence how our go-to-market engine evolves, and directly contribute to expanding our market position. Job Description The Business Development Representative plays a foundational role in Central Lense’s sales success. This position is responsible for identifying, engaging, and qualifying prospective customers who align with our ideal customer profile, then converting those conversations into sales-qualified opportunities for our Account Executives. Success in this role requires strong outbound discipline, professional executive-level communication, and the ability to articulate complex IT and cybersecurity concepts in a clear, business-focused manner. BDRs at Central Lense operate within our proprietary UIIODS framework—Understand, Identify, Implement, Optimize, Delegate, Scale—ensuring every interaction is intentional, value-driven, and aligned with the buyer’s business objectives. This role offers clear career advancement pathways into Account Executive, Sales Engineering, or Sales Leadership positions for top performers. Role Expectations In this role, you will be expected to:Proactively identify and engage new business opportunities through structured outbound prospectingExecute consistent daily outreach activities across phone, email, and LinkedInQualify prospects based on business need, technical environment, budget alignment, and decision-making authorityApply Central Lense’s UIIODS framework to discovery conversations to uncover pain points and strategic prioritiesGenerate a predictable pipeline of sales-qualified meetings for Account ExecutivesMaintain accurate, real-time CRM records and pipeline activityContinuously improve messaging, objection handling, and prospecting strategies based on feedback and resultsResponsibilitiesConduct high-volume outbound prospecting via cold calls, email sequences, and LinkedIn outreachResearch target accounts and stakeholders to personalize messaging and outreach strategiesInitiate discovery conversations with IT Directors, executives, and key decision-makersQualify opportunities using defined sales criteria before handing off to Account ExecutivesCollaborate closely with Account Executives to align on target accounts, vertical strategies, and pipeline goalsLeverage CRM systems to track activity, manage leads, and report on performance metricsUtilize tools such as LinkedIn, ZoomInfo, and AI-driven platforms to improve prospecting efficiencyMeet or exceed monthly and quarterly activity, meeting, and pipeline targetsStay current on cybersecurity trends, IT challenges, and competitive positioningThings We Are Looking ForA self-starter with a strong internal drive to exceed goals and performance benchmarksA financially motivated professional who thrives in commission-based environmentsSomeone who brings confidence, professionalism, and credibility into executive-level conversationsA resilient individual who handles rejection well and maintains consistent outbound disciplineA competitive mindset balanced with a consultative, customer-first approachStrong verbal and written communication skills with executive polishA hunger to learn, improve, and grow within a technology-focused sales careerQualificationsMinimum of 1 year of outbound sales experience in a BDR, SDR, or similar roleMinimum of 2 years of experience in related technology fields (IT, cybersecurity, SaaS, or consulting)Minimum of 1 year in a customer-facing role requiring professional communicationBackground in technology, sales, or IT consulting strongly preferredExperience using CRM platforms and Microsoft Office toolsFamiliarity with LinkedIn Sales Navigator and ZoomInfo (preferred)Comfort using modern AI tools such as Copilot, ChatGPT, or Claude to enhance productivityAbility to manage time effectively, prioritize tasks, and meet deadlines consistentlyWhy Join Us? At Central Lense Inc., you are not just filling a seat—you are helping shape a growing organization. We offer an environment where performance is recognized, growth is intentional, and sales professionals are equipped with the tools, frameworks, and leadership needed to succeed. You will gain exposure to complex enterprise sales cycles, work alongside experienced sales leaders, and develop a deep understanding of cybersecurity and IT services—one of the fastest-growing and most critical industries today. Core Values Integrity First – We operate with transparency, honesty, and accountability in every interaction Customer-Centric Thinking – We focus on long-term value, not short-term wins Relentless Execution – We follow through, measure results, and continuously improve Growth Mindset – We invest in learning, development, and continuous improvement Team Accountability – We win together, support each other, and hold ourselves to high standards Benefits We OfferCompetitive base salary with uncapped commission structureClear promotion pathways and professional development opportunitiesExposure to enterprise and mid-market technology sales environmentsSupportive leadership with hands-on coaching and mentorshipAccess to modern sales and prospecting toolsFlexible, performance-driven work cultureCompensation Disclosure This position offers a base salary range of $55,000–$70,000 annually, with total on-target earnings (OTE) between $90,000–$100,000, inclusive of base pay and commission. Compensation is performance-based and aligned with individual results and company growth objectives. Closing Employer Brand Statement Central Lense Inc. is building something meaningful—an organization where high-performing professionals can grow their careers while delivering real impact to businesses nationwide. If you are driven, resilient, and ready to accelerate your future in technology sales, we invite you to join us and be part of our next phase of growth. Central Lense Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation/gender identity, or any other characteristic protected by applicable law.*