Head of Brand and Content

The Role

The Head of Brand and Content Marketing will be responsible for defining and driving Addepar’s global brand strategy and content engine. In this role, you will lead a team of creatives and storytellers to build a world-class brand that resonates with investment professionals globally and scale a modern, multi-format content engine to drive awareness and demand. You will oversee brand identity, creative direction, brand campaigns and content strategy, ensuring a consistent and compelling voice across all touchpoints. You will be an integral member of the marketing leadership team that leads the content calendar connecting campaigns to always-on brand presence, product priorities and larger company initiatives. In this role, you’ll partner closely with Performance Marketing, Product Marketing, Customer Marketing, PR & Comms, GTM, R&D and more. This role will report directly to the Chief Marketing Officer.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $168,000 - $262,000 (base salary) + bonus + equity + benefits. 

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

As a strategic leader, your responsibilities will include:

• Owning brand, content and creative strategy and execution in alignment with company priorities, roadmap and target audience
• Leading, implementing and scaling a content engine to drive awareness, perception and reach across client segments and markets
• Owning the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact
• Leading brand awareness and sponsorship campaigns to increase brand recognition and shape brand perception in existing and new markets
• Establish templates, playbooks, and frameworks that allow the team to work at scale while driving consistency and cohesion across all touchpoints
• Building, leading and mentoring a team of talented marketing professionals creating an environment that encourages both professional growth and excellence in execution

Who You Are

• 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions; financial services experience or experience marketing into the financial services vertical a plus
• Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channel
• Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach
• Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution
• Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
• Experience building and scaling teams and implementing AI tools a plus