- Location
- Vietnam
- Workplace
- Onsite
- Department
- Marketing Manager
- Seniority
- Lead
- Source
- JOIN
Description
## Tasks
**Industry:** Mobile Gaming – Casual & Hybrid Casual
About Us
Moodboost Studio is building engaging mobile game experiences that delight millions of players worldwide. We combine creativity, data-driven decision making, and rapid experimentation to create games with strong retention, scalable growth, and long-term player engagement.
We are looking for an experienced **Lead User Acquisition & Growth** to own and scale our player acquisition strategy across our mobile game portfolio.
Responsibilities
- Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games.
- Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels.
- Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability.
- Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities.
- Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization.
- Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks.
- Monitor market trends, competitor strategies, and emerging UA channels.
- Build forecasting models, budget allocation frameworks, and performance reporting systems.
- Recruit, mentor, and lead a high-performing UA and Growth team.
## Requirements
- 5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
- Proven experience scaling mobile game user acquisition budgets successfully.
- Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
- Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods.
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms.
- Strong analytical skills and experience working with BI tools and data visualization platforms.
- Experience collaborating with creative teams to produce high-performing ad creatives.
- Excellent leadership, communication, and stakeholder management skills.
- Ability to operate in fast-paced startup environments with high ownership.
Nice to Have
- Experience launching and scaling casual or hybrid casual mobile games globally.
- Experience with live operations, monetization optimization, and game economy analysis.
- Knowledge of AI-powered marketing automation and creative generation tools.
- Experience managing multi-million-dollar annual advertising budgets.
## Benefits
What We Offer
- Competitive compensation package with performance-based incentives.
- Opportunity to lead growth strategy for globally scalable game products.
- Flexible remote/hybrid work environment.
- High ownership and decision-making authority.
- Work alongside experienced gaming, product, and growth professionals.
How to Apply
Please submit:
- Your CV/resume
- Examples of games or products you have scaled
- Key performance metrics achieved (ROAS, installs, revenue growth, retention improvements)
- A brief summary of your most successful growth campaigns
Join Moodboost Studio and help us build the next generation of successful mobile games.
Benefits
What We Offer
* Competitive compensation package with performance-based incentives.
* Opportunity to lead growth strategy for globally scalable game products.
* Flexible remote/hybrid work environment.
* High ownership and decision-making authority.
* Work alongside experienced gaming, product, and growth professionals.
How to Apply
Please submit:
* Your CV/resume
* Examples of games or products you have scaled
* Key performance metrics achieved (ROAS, installs, revenue growth, retention improvements)
* A brief summary of your most successful growth campaigns
Join Moodboost Studio and help us build the next generation of successful mobile games.
