Performance marketeer

As cold outbound is becoming a challenge, more and more companies are embracing partnerships in their go-to-market strategy. Think about integration partners, resellers, referral partners, consultants, implementation partners...

Introw is a B2B SaaS platform leveraging AI to transform how partnerships drive business growth. Since our launch in early 2023, we’ve become the go-to solution for hundreds of companies worldwide, turning partnerships into powerful revenue engines.

In October Introw raised $3M in funding, led by Visionaries VC (also invested in Lovable, N8N, Personio...) to unlock further growth.

As we embark on our growth journey, we're seeking a dedicated full-time Performance marketeer to join our dynamic team.

## Tasks

**You are responsible for the paid and inbound engine that turns spend and signals into qualified pipeline.**

• **Work together with the freelancers to manage paid channels end to end:** plan, build and optimize our LinkedIn Ads and Google Ads campaigns, from tracking and structure to targeting, bidding and creative, with a clear focus on lead quality and conversion rather than vanity clicks.
• **Drive account based marketing:** build the target account lists, then orchestrate ABM campaigns that reach the right buying committees with the right message at the right moment.
• **Put buyer intent data to work:** turn intent signals into action, spotting in market accounts before they raise their hand and feeding them into our paid and outbound motions.
• **Power smart outbound:** use Clay to enrich and build clean target lists, and run sequences that actually land, working hand in hand with sales and SDRs.
• **Report with context, not exports:** reporting is not the same as exporting, so you bring the numbers to life with insight, clear recommendations and a point of view on where we double down next.

## Requirements

• **You are in love with the product:** you have a deep passion for partnerships, marketing and technology, and you are eager to promote innovative solutions.
• **You are in love with the narrative:** you have an entrepreneurial spirit and are driven to achieve results.
• **You are a builder:** you take ownership, you move fast and you like building things from scratch.
• **Performance experience:** you have 2+ years in performance marketing, with a strong focus on B2B lead generation.
• **Channel optimization:** you know the tricks in LinkedIn Campaign Manager and Google Ads, and you know which bidding strategy to use and why, while always looking to discover new channels and opportunities.
• **Tech stack:** you are comfortable across the tools that matter, from the relevant Google products for ads like GTM, GA4 and Looker Studio to HubSpot, LinkedIn Campaign Manager, Clay, Lemlist and more.
• **You decide on insights:** you do not just click around in the interface, you make decisions based on data and you take full ownership of your campaigns.

## Benefits

**On top of a competitive salary, we offer the following benefits:**

• Macbook Air and iPhone
• Fully paid phone subscription
• Healthcare benefits plan
• Meal vouchers
• Awesome Introw merchandise
• Team drinks and events

**Ready to turn spend and signals into pipeline? Let's talk!**

Apply now and help us redefine the future of B2B partnerships.

Contact Stijn directly via LinkedIn: https://www.linkedin.com/in/provooststijn/