Senior Director, Global Head of B2B Branded Channels

Job Description

Are you passionate about elevating our partner-led franchise stores globally across the LEGO Group?

This role is perfect for someone who thrives on challenge, enjoys traveling to diverse markets, and excels in driving and shaping certified store operations across our retail landscapes.

Core Responsibilities

We are looking for a franchise management business expert to drive commercial success, sustainable growth and operational excellence for our B2B Branded Channels (LEGO Certified Stores, stores within the Merlin estate and Travel Retail), shaping and driving our global partnering business worldwide. Your responsibilities will be along the full value chain including:

• Develop a robust Commercial Model: Lead the creation and governance of a sustainable business model that ensures brand consistency and effective partner management.
• Expand Our Global Footprint: Drive the strategic expansion of B2B Branded Channels, establishing a successful and consistent network to fuel sustainable growth.
• Champion Retail Excellence: Ensure the implementation of our global retail operating model to achieve strong store performance and growth.
• Deliver Store Training: Provide impactful product and sales training that empowers teams and enhances performance.
• Be a Strategic Partner: Collaborate closely with regional and local teams, acting as a strategic ally to drive business success.
• Guard Our Global Brand: Maintain brand integrity across our 900+ stores, adapting to regional and local nuances.
• Foster Collaborative Partnerships: Work with our 60 partners to create mutual value and drive shared success.
• Lead a Diverse Team: Inspire and manage a team of 15, including leaders, and indirectly guide a community of global B2B Branded Channels professionals.

Play your part in our team succeeding!

As the Global Head of B2B Branded Channels, you will be part of the Global Commercial Development Leadership team. The channel is on an exciting journey, becoming increasingly brand-led, mature and data-driven. This is an area with momentum and a team with ambition, resilience, and drive.

Do you have what it takes:

• Extensive experience in setting up partner-lead retail framework or franchise management within a consumer or lifestyle brand.
• Transformational leader with a strong track record in elevating and professionalizing a business/channel.
• Proven people leader with experience in managing, motivating and elevating a team.
• Ability to simplify and make clear decisions within a complex environment.
• Hands-on experience managing external partners or franchise networks with proven ability to get results and maintain relationships.
• Strong commercial foresight, including partner management, franchise framework, shopper experience, operational levers and store performance.
• Demonstrated success influencing senior partners across a matrixed organization.
• Highly effective and clear communicator and relationship builder, with the ability to influence without authority and navigate ambiguity.
• This role can be based in two locations where our global hub is located: Copenhagen or Singapore.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.