- Salary
- $120k – $130k/yr
- Location
- New York, NY
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Analytics
- Seniority
- Entry
- Experience
- 5+ years
- Education
- Master
- Source
- Lever
Description
The Associate Director, Analytics serves as the day-to-day analytics lead for QSR client, responsible for operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes. This role requires execution of measurement strategies that support planning, optimization, and business growth while ensuring insights are translated into clear, actionable recommendations. As the day to day lead, it presents an opportunity to shape the measurement agenda for an iconic/beloved QSR brand.
The Associate Director will oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, brand lift, and consumer research. Success in this role requires strong analytical rigor, strategic thinking, client-facing leadership, and the ability to influence internal teams and stakeholders through data driven storytelling.
