DEPUTY MANAGER, BRAND & COLLABORATION

1) GENERAL DESCRIPTION

The Deputy Manager, Brand & Reputation Management is responsible for managing the execution of KPJ Healthcare's corporate branding, reputation and community impact initiatives across the Group. The role translates strategic plans into actionable programmes by leading branding projects, coordinating cross-functional stakeholders, overseeing project delivery, and ensuring all initiatives are implemented in accordance with KPJ Healthcare's corporate standards and objectives.

2) JOB DESCRIPTION

Corporate Brand Management & Governance

• Support the Head in implementing KPJ Healthcare's corporate brand strategy, governance framework and brand experience initiatives across the Group.

• Lead the implementation of corporate branding, rebranding and brand transformation initiatives to ensure consistent execution across hospitals and business units.

• Oversee brand governance activities and ensure compliance with corporate brand guidelines, visual identity standards and brand policies.

• Plan, coordinate and monitor corporate brand audits, ensuring corrective actions are implemented to improve brand consistency.

• Review and approve branding applications, artworks and communication materials while providing branding guidance to internal stakeholders.

• Drive the implementation and continuous enhancement of corporate brand standards, templates, toolkits and identity assets.

• Collaborate with Hospital Marketing teams to ensure consistent adoption of corporate branding initiatives across the Group.

• Monitor branding project timelines, budgets and implementation progress, ensuring projects are delivered on schedule and within approved resources.

Brand Strategy, Insights & Research

• Support the Head in translating KPJ Healthcare's brand strategy into measurable initiatives and implementation plans.

• Lead the execution of Brand Health Studies, customer perception surveys, market research and competitor benchmarking initiatives.

• Coordinate Brand Finance engagement, brand valuation exercises and strategic market intelligence activities.

• Review research findings and translate insights into strategic recommendations to strengthen KPJ Healthcare's brand positioning.

• Monitor brand performance indicators, departmental KPIs and brand health metrics, providing regular performance updates to management.

• Oversee the preparation of brand performance dashboards, management reports and executive presentations.

• Work closely with the Senior Executive to ensure timely delivery of research outputs, analytics, dashboards and strategic reports.

• Identify emerging market trends, customer needs and competitive opportunities to support future branding strategies.

Reputation Management

• Support the Head in implementing KPJ Healthcare's corporate reputation management strategy across the Group.

• Lead the execution of reputation-building initiatives, executive profiling, thought leadership programmes and stakeholder engagement activities.

• Coordinate and oversee submissions for corporate awards, brand rankings, ESG recognitions and industry accolades.

• Monitor media coverage, stakeholder sentiment and emerging reputation issues, recommending mitigation strategies where necessary.

• Track KPJ Healthcare's performance across reputation rankings, industry benchmarks and stakeholder perception studies.

• Collaborate with Corporate Communications and relevant business units to ensure consistent corporate messaging and reputation management.

• Prepare periodic reputation reports, executive dashboards and management updates to support strategic decision-making.

• Build and maintain relationships with key external stakeholders, industry associations and strategic partners to strengthen KPJ Healthcare's corporate reputation.

Community Impact (CSR & Klinik Waqaf An-Nur)

Corporate Social Responsibility (CSR)

• Support the Head in planning and implementing KPJ Healthcare's CSR strategy, ESG initiatives and community engagement programmes.

• Oversee the implementation of Group CSR programmes, strategic partnerships, employee volunteer initiatives and community outreach activities.

• Monitor programme performance, budgets, timelines and impact measurement to ensure successful delivery and reporting.

• Build and maintain strategic partnerships with government agencies, NGOs, corporate organisations and community stakeholders.

• Ensure CSR programmes align with KPJ Healthcare's corporate values, sustainability goals and ESG commitments.

• Identify new CSR opportunities and strategic collaborations that enhance KPJ Healthcare's community impact and corporate reputation.

Klinik Waqaf An-Nur (KWAN)

• Support the Head in driving the strategic direction and continuous development of Klinik Waqaf An-Nur (KWAN) initiatives.

• Oversee the implementation of KWAN strategic initiatives, Mobile Clinic programmes and healthcare outreach activities across the Group.

• Monitor operational performance, project progress and service improvements to enhance programme effectiveness.

• Coordinate partnerships with hospitals, Waqaf An-Nur Corporation, government agencies and strategic partners to support programme delivery.

• Monitor programme budgets, performance indicators and impact reporting to ensure sustainable programme growth.

• Identify opportunities to expand healthcare outreach, improve service delivery and strengthen community access through KWAN initiatives.

3) JOB REQUIREMENT

• Bachelor's Degree in Marketing, Branding, Corporate Communications, Public Relations, Business Administration or related discipline. Master's Degree is an added advantage.

• Minimum 6–8 years of experience in branding, corporate communications, marketing or reputation management.

• At least 2 years of experience leading projects or supervising teams.

• Experience managing cross-functional branding or corporate affairs projects.

• Exposure to CSR, ESG or sustainability initiatives is an added advantage.

• Corporate branding and brand governance.

• Project management and implementation.

• Reputation and stakeholder management.

• Strong communication, presentation and negotiation skills.

• Budget and vendor management.

• Leadership and team supervision.

• Strong leadership and coordination skills.

• Proactive and results-oriented.

• Excellent planning and organisational abilities.

• Strong interpersonal and relationship management skills.

• High level of professionalism and integrity.