Director - Premium Marketing Strategist

Director - Premium Marketing Strategist

We’re looking for an experienced Marketing leader to drive acquisition and customer marketing for our premium product portfolio, from brand and creative strategy through in-market execution across multiple channels. The right candidate will have leadership experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns.  They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.  We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Key Responsibilities

• Build and maintain strong relationships with senior leadership across Premium Products & Experiences to ensure alignment with strategic priorities and business objectives

• Lead a team of marketing professionals, providing direction, coaching, and development to ensure high performance and career growth

• Lead execution of industry-leading marketing strategies, campaigns, and thought leadership content that establishes Capital One as a premium brand

• Partner across LOBs and marketing divisions to identify cross-sell opportunities and create integrated marketing approaches

• Leverage and enhance performance metrics to measure marketing effectiveness and ROI 

• Collaborate with cross-functional partners, leveraging enterprise capabilities and strengths, to drive business objectives

• Develop and execute industry-leading marketing strategies that drive business outcomes

• Drive innovation in marketing approaches, leveraging data and insights to continuously improve effectiveness

Ideal Candidate

• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

• Highly effective communication skills with outstanding writing and presentation abilities

• Proven leadership experience and driving work through others

• Effective management of diverse stakeholders, often amidst changing deadlines and priorities, while maintaining momentum and morale

Basic Qualifications:

• Bachelor's degree

• At least 10 years of experience in marketing

• At least 5 years of leadership experience 

Preferred Qualifications:

• Masters Degree in marketing or business 

• At least 5 years of experience in marketing for financial services or another highly regulated industry

• At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York, NY: $224,800 - $256,500 for Director, Marketing

 

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).