Assistant Manager/ Manager / Group Head / Associate Director / Director / Senior Director / Associate Vice President / Vice President- Digital Planning

Overview

Designations: Assistant Manager / Manager / Group Head / Associate Director / Director / Senior Director / AVP / VP

Location: Mumbai / GurgaonExperience: 3–17 Years

Role Overview

Publicis Groupe is looking for experienced professionals in Digital Media Planning across multiple seniority levels. The role involves developing and executing digital media strategies, managing end-to-end campaign planning, driving audience targeting and performance optimisation, and ensuring alignment with business objectives.

Candidates should have strong expertise across digital media platforms, including Meta, Google Ads, DV360, and other relevant advertising platforms. Responsibilities will vary by level, ranging from hands-on campaign planning and execution to strategic leadership, client management, team development, and business growth.

Key Responsibilities

1. Digital Media Planning & Strategy

• Develop and execute end-to-end digital media plans aligned with brand objectives, target audiences, and business goals.

• Build full-funnel media strategies covering awareness, consideration, and conversion.

• Lead media planning across platforms such as Meta, Google Ads, DV360, and other relevant digital channels.

• Drive audience planning, targeting, segmentation, and channel mix optimisation.

• Recommend appropriate media investments, budget allocations, and campaign approaches.

2. Campaign Execution & Optimisation

• Manage end-to-end execution of Meta campaigns across top, middle, and bottom funnel objectives.

• Oversee campaign implementation, monitoring, optimisation, and delivery against media plans.

• Analyse campaign performance and recommend improvements based on relevant KPIs and business outcomes.

• Ensure effective budget utilisation, pacing, and achievement of campaign objectives.

• Implement platform best practices and leverage new advertising capabilities to improve campaign effectiveness.

3. Performance Analysis & Reporting

• Monitor campaign performance using relevant metrics such as reach, impressions, CTR, CPC, CPA, conversions, and ROAS.

• Analyse campaign data to identify trends, opportunities, and areas for optimisation.

• Prepare performance reports, dashboards, and actionable recommendations.

• Translate data and insights into effective media planning and investment decisions.

• Ensure accuracy and consistency in campaign reporting and performance tracking.

4. Budget & Resource Management

• Develop media budgets, forecasts, and investment plans based on campaign objectives.

• Monitor spending, campaign pacing, and delivery against allocated budgets.

• Identify opportunities to improve media efficiency and campaign performance.

• Support media investment planning and resource allocation in line with business priorities.

5. Stakeholder & Client Management

• Collaborate with strategy, analytics, creative, account management, and activation teams.

• Coordinate with platform representatives and external partners to strengthen campaign outcomes.

• Present media strategies, performance updates, and recommendations to clients and internal stakeholders.

• Build strong working relationships and ensure alignment across teams.

• Manage client expectations, campaign deliverables, and timelines as per role requirements.

6. Team Management & Strategic Leadership

• Guide and mentor team members, oversee deliverables, and maintain planning quality standards, as applicable.

• Drive strategic media planning, capability development, and adoption of industry best practices.

• Lead senior client engagements and contribute to annual planning and business reviews at senior levels.

• Identify opportunities for business growth, innovation, and expansion of digital media capabilities.

• Contribute to new-business pitches, strategic recommendations, and account growth, depending on seniority.

Skills & Experience

• 3–17 years of experience in digital media planning, digital advertising, or media strategy, depending on the role level.

• Strong understanding of digital media platforms, including Meta Ads, Google Ads, and DV360.

• Hands-on experience with end-to-end Meta campaign planning and execution across awareness, consideration, and conversion funnels.

• Experience in full-funnel media strategy, audience planning, targeting, and segmentation.

• Strong understanding of media metrics, performance analysis, campaign optimisation, and budget management.

• Experience in data-driven media planning, reporting, and performance forecasting.

• Strong analytical, communication, presentation, and stakeholder management skills.

• Prior experience working with a media agency or digital advertising agency is preferred.

• Team leadership, client leadership, strategic planning, and business development experience will be expected for senior positions, as applicable.

Why Publicis Groupe?

• Opportunity to work with leading brands across industries.

• Exposure to integrated digital media strategies and performance-driven campaigns.

• Collaborative environment with cross-functional teams and platform partners.

• Opportunities to drive strategic impact, innovation, and career growth.