- Location
- Chennai, India
- Department
- Marketing
- Source
- Keka
Description
Role - Product Marketer
Job location - Chennai (Work from office)
Experience - 0 - 1 years
Roles & Responsibilities:
1. Sales Enablement:
- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.
2. Video Marketing:
-Develop and write storyboards and scripts for video content.
-Transform product modules into engaging videos and guides with technical expertise.
-Create innovative short and long-form video content to keep the audience engaged.
-Utilize creativity and strategic thinking to produce compelling video narratives.
-Collaborate with the marketing team to align video content with overall marketing strategies.
-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.
-Familiarity with basic videography and editing knowledge earns brownie points.
-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus
3. Market Research:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze data and insights to develop customer personas and segmentations.
- Assist in the development of marketing strategies based on market research findings.
4. Partner Marketing:
- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.
- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.
- Track and report on partner marketing activities to assess effectiveness and ROI.
5. Website Management:
- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.
- Work with the design and development teams to implement website enhancements and drive continuous improvement.
- Monitor website analytics to identify areas for improvement and make data-driven recommendations.
6. Social Media and Content Creation:
- Draft engaging social media posts across various platforms to promote products and engage with customers.
- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.
- Collaborate with the creative team to create visually appealing and impactful content.
7. User Education:
-Assist in the development of user education materials, including product documentation, tutorials, and video guides.
-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials
Skills
Content Marketing