Creative Brand Manager

📣 Join ViCentra – Empower Bold Change in MedTech

📍 Location: Utrecht
💼 Hybrid

🌍 Making Every Move Matter

At ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives — not the other way around. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀

👩💻 Your Impact

As Creative Brand Manager, you'll own ViCentra's creative output end to end, translating brand and marketing objectives into compelling creative concepts across campaigns, content, video, social media and product collateral. You'll bring the Kaleido brand to life across every touchpoint, from packaging and campaigns to social channels, making sure every piece of creative work feels consistent, intentional and true to who we are.

As ViCentra scales and expands its commercial footprint, protecting brand consistency across a growing volume of campaigns, markets and partners becomes critical. This is where you come in: as the single point of creative ownership, you'll work closely with Marketing and Product Development to turn ambition into creative work people actually notice.

🔧 What You’ll Take On

In your role, you will:

• Champion and evolve the ViCentra and Kaleido brand identity across print, digital, packaging and video, and own the brand and creative style guide as it evolves.

• Lead creative concepting and direction for commercial and marketing campaigns, turning business objectives into compelling creative ideas.

• Partner with Marketing Managers and the wider team to shape creative strategy for product launches and campaigns.

• Generate, edit and publish original content across owned channels, and oversee design and content on social media, including scheduling and community engagement.

• Own end to end video and motion content production, from concept through final edit, for campaigns, social and internal use.

• Lead creative development for product packaging, ensuring compliance with brand standards and regulatory requirements, in partnership with Product Development on new launches.

• Brief, manage and review work from external creative agencies and freelancers, and manage creative budgets and timelines for outsourced work.

• Research market, competitor and category trends to keep ViCentra's creative direction sharp and relevant.