Analista de Marketing Digital

Job Description:

Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.

Job Requirements:

• Licenciatura en Diseño Gráfico, Diseño Digital, Mercadotecnia, Comunicación Visual o carrera afín.
• Deseable cursos o certificaciones en diseño digital, branding o marketing digital.

Experiencia

• 2 a 5 años de experiencia en diseño gráfico y marketing.
• Experiencia creando materiales para campañas digitales y tradicionales.
• Manejo de identidad corporativa y lineamientos de marca.
• Experiencia diseñando contenido para redes sociales, email marketing, sitios web y material impreso.

Conocimientos técnicos

• Dominio de Adobe Creative Suite: PhotoshopIllustratorInDesignPremiere Pro (deseable)After Effects (deseable)
• Manejo de Canva Pro.
• Conocimientos básicos de diseño web y UX/UI.
• Experiencia con herramientas de automatización y marketing digital es un plus.
• Conocimiento de formatos para impresión y medios digitales.

Operating Company:

Kerr

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.