Senior Director, Europe Integrated Marketing

Senior Director, Europe Integrated Marketing

About the position

The Senior Director, Europe Integrated Marketing will be responsible for developing and executing comprehensive marketing strategies, campaigns, and programs across Europe (UK & Ireland, DACH, France, Benelux, Nordics, Southern Europe, and Vertical Industries) that drive demand generation, customer engagement, and revenue growth. This role requires a strategic thinker with a proven track record in regional field and partner marketing planning and execution, excellent leadership skills, and the ability to collaborate effectively with Sales, local country teams, cross-functional Marketing teams and senior leadership. The role leads the European integrated marketing team and reports into the VP, Global Integrated Marketing.

Key Responsibilities:

• Lead the development and execution of regional field marketing strategies, campaigns, and programs for the European region (UK & Ireland, DACH, France, Benelux, Nordics, Southern Europe) to support the company's business, sales, and marketing goals and objectives for the region, adapting global campaigns to local markets, languages, and regulatory requirements such as GDPR.
• Own the regional marketing plan and budget, and collaborate with sales leadership, product marketing, digital and web, corporate marketing, and other cross-functional go-to-market (GTM) teams to align marketing initiatives with business goals.
• Build and maintain strong relationships with regional GTM and technology partners, distributors, and resellers to drive joint marketing initiatives and co-marketing programs across European markets.
• Track and report on the performance of marketing functions and programs in the European region, using data-driven insights to optimize strategies and tactics.
• Drive representation of the company at regional industry events, conferences and events, and partner engagements across Europe that promote the brand, thought leadership, demand generation, and build relationships with key prospects and customers.

Experience Areas:

• Demand Generation: Develop and execute strategies and plans to create and nurture interest in the company's products or services, building awareness, generating leads and pipeline, and driving revenue growth across new logo and customer accounts.
• Pipeline Generation: Focus on creating a steady flow of qualified leads that can be converted into sales opportunities through targeted marketing campaigns and collaboration with sales and BDR teams and functions.
• Pipeline Acceleration: Implement personalized marketing campaigns and strategies to speed up the sales process and reduce the time it takes to convert opportunities into customers.
• Account-Based Marketing (ABM and ABX): Develop programs and experiences with tailored content for specific high-value accounts, build strong relationships with key stakeholders, and align marketing and sales efforts to drive engagement and revenue growth.
• Tracking Results and Data Analysis: Monitor and analyze the performance of the various marketing programs using data-driven insights to optimize strategies and tactics.
• Measurement and KPI Orientation: Track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, ensuring business objectives are met and maximizing ROI.
• Driving Cross-Functional Programs and Projects: Lead and manage cross-functional programs and projects, ensuring effective collaboration and alignment across different teams.
• Collaboration Skills: Demonstrate strong collaboration skills, working effectively with various stakeholders to achieve common goals.
• Program and Project Management Skills: Exhibit strong program and project management skills, ensuring successful execution, delivery, and reporting on marketing initiatives.

Essential Skills and Experience:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in field and partner marketing, with a focus on the European region, having spent time within a dynamic enterprise SaaS organization.
• Deep understanding and proven track record of developing and executing successful marketing strategies that drive demand generation and partner engagement.
• Strong leadership and team management skills, with proven experience building, leading and inspiring a high-performing, multi-country marketing team.
• Knowledge of cybersecurity products, SaaS, industry trends, and competitive landscape.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with senior internal and external stakeholders.
• Experience working across multiple European countries and cultures; fluency in English and at least one other European language (such as German or French) is a plus.
• Ability to travel across Europe.

Qualifications:

• Experience in the technology, cybersecurity, or software and SaaS industry.
• Knowledge of the latest marketing trends, tools, and best practices.
• Proficiency in marketing platforms, CRM, and business systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, Tableau, etc.

Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.