- Location
- Central Luzon, Philippines · published · Central Visayas, Philippines · Metro Manila, Philippines · Northern Mindanao, Philippines · Davao Region, Philippines · Mexico City, Mexico City, Mexico
- Type
- Full-time
- Department
- IT
- Source
- Workable
Description
Industry
Marketing & Advertising / Recruitment Marketing
Work Arrangement
Remote (Philippines – Metro Manila or LATAM)
Job Type
Full-time
Work Schedule
40 hours per week, Monday to Friday
Core hours: 9 AM – 5 PM EST
Locations
Philippines (Metro Manila preferred), Latin America
About Pearl Talent:
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we’re building for: Watch here
Why Work with Us?
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, make an impact, and build a long-term career. We believe in creating environments where your potential is recognized, your voice matters, and your success is tied to meaningful work—not short-term perks. Joining Pearl means stepping into opportunities that challenge you, support you, and set you up for lasting success.
Role Overview:
As a Digital Marketing Specialist, you will lead the development and execution of high-impact content across digital channels, with a strong focus on copywriting and performance marketing. You will own the end-to-end content lifecycle—from ideation and strategy to execution and optimization—ensuring all outputs align with brand voice and business objectives.
This role is highly cross-functional, requiring collaboration with marketing, leadership, and creative teams while also operating independently to deliver results. You will play a key role in shaping the company’s digital presence and driving engagement, conversions, and brand authority. This position is ideal for a proactive, detail-oriented marketer who thrives in fast-paced environments and understands how to create compelling, conversion-driven content.
Your Impact
You will drive measurable growth in engagement, brand visibility, and conversion through high-performing content strategies. Your work will directly influence lead generation and revenue by crafting compelling narratives across multiple platforms.
You will improve content efficiency and scalability by leveraging AI tools and automation, enabling faster execution without compromising quality. Additionally, you will play a key role in maintaining brand consistency and elevating content standards across all channels while supporting cross-functional marketing initiatives
Core Responsibilities (with percentage allocations)
Content Strategy & Copywriting – 40%
- Develop and execute content strategies aligned with brand voice and marketing objectives
- Write high-performing copy for social media, website pages, and PR initiatives
- Craft compelling hooks, headlines, and CTAs optimized per platform
- Ensure all content is persuasive, engaging, and conversion-focused
Content Planning & Execution – 25%
- Plan and manage monthly content calendars across platforms
- Coordinate stakeholder reviews and approvals for timely publishing
- Maintain consistency in messaging, tone, and branding across all outputs
- Oversee execution of scheduled content and campaigns
Performance Tracking & Optimization – 15%
- Monitor content performance metrics and audience engagement
- Analyze insights to refine messaging and improve campaign effectiveness
- Identify opportunities for growth, optimization, and experimentation
Cross-functional Collaboration & Team Support – 10%
- Collaborate with marketing team members and stakeholders on campaigns
- Support internal and external marketing initiatives
- Provide direction and feedback to junior team members or interns
Automation & AI Integration – 10%
- Utilize AI tools to streamline content creation and workflows
- Build and implement automation processes for marketing efficiency
- Continuously explore tools to enhance productivity and scalability