- Salary
- £54k – £60k/yr
- Location
- York
- Type
- Full-time
- Department
- Retail
- Seniority
- Manager
- Closing date
- Today
- Source
- Vincere
Description
- Can you give me an overview of your marketing career and tell me about your current role?
Looking for: Around 10+ years' marketing experience with progression into leadership.
- How many years have you managed a marketing team, and what has the structure and size of that team been?
Looking for: At least 5–6 years' people management experience with responsibility for coaching and development.
- What experience do you have within consumer goods, and which product categories have you worked in?
Essential: Consumer products/FMCG. Toys or seasonal products are a bonus.
- Tell me about an integrated marketing campaign you've led from strategy through to delivery. Which channels were involved, and what were the results?
Looking for: Brand, digital, ecommerce, trade, paid media, PR and social working together with measurable commercial outcomes.
- Have you owned an annual marketing strategy and budget? Approximately what size budget have you managed?
Looking for: Ownership rather than support, with experience allocating and managing marketing spend.
- How have you used data or customer insights to influence marketing strategy or improve campaign performance?
Looking for: Commercial thinking, use of analytics and evidence-based decision making.
- What experience do you have working closely with Sales, Product, Finance and senior leadership?
Looking for: Strong stakeholder management and cross-functional collaboration.
- Have you managed external agencies? If so, what types of agencies and how did you measure their performance?
Looking for: Experience managing creative, digital, PR or media agencies and holding them accountable for results.
- Can you tell me about a successful product launch or seasonal campaign you've led?
Looking for: Project management, commercial impact and experience working to deadlines.
- Why are you interested in this opportunity, and what are you looking for in your next role?
Looking for: Genuine motivation and alignment with the role.
Skills
Project Management