WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Responsible for development of business plans, preparing and organizing marketing campaigns for different loan products and supporting the digital enhancement to achieve pre-set objective and business goal.

Responsibilities

• Plan, design and execute business plans, marketing strategies and promotion campaigns for consumer loan products to achieve pre-set objective

• Driving client acquisition, attrition management and portfolio management to maximize product revenue

• Devise online strategies to improve channel efficiency, application effectiveness with digital marketing support to drive New to Bank customers and Online Channel acquisition

• Launch of new product and product revamp, product management

• Design and re-engineer customer onboarding journey via digital platform. Drive the launch of new digital initiatives in terms of end-to-end service development

• Website maintenance and SEO Optimization

• Co-ordinate and work with Technology Division and external vendors to enhance the mobile app acquisition platform

• Monitor and evaluate the effectiveness of marketing programs, oversee the performance of alliance partners

• Support team head to contribute to achievement of acquisition targets, product financial performance as well as overall business strategy 

• Driving efficiency improvement through Process Improvement

• Ensure compliance with regulatory requirements and internal policies

Requirements

• Degree holder or equivalent

• Minimum 8-10 years solid experience in Consumer Loans

• Knowledge in management, good communication skill and excellent command of Chinese and English

• Proactive, with excellent business and marketing sense and able to drive initiatives independently

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.