Social Media Specialist

Company Description

 

Job Description

Purpose

As a Social Media Specialist, you will play an important role in the MBM Social Team as a key point of contact for social media across a roster of MBM clients. Supported by a Social Media Director, you will be responsible for all aspects of campaign planning, implementation, monitoring and reporting, while delivering great client service, and collaborating with the wider MBM team to achieve campaign targets. 

 

You will bring a keen understanding of social media platforms, effective social content and social buying tools to the role and put these into practise through effective collaboration with the social team, the Breakout Room, and the wider MBM team. 

 

With an eagerness for growing and sharpening your strategy skills, you will strive to deliver best in class work with an “always learning” mindset, contributing to problem solving, creative brainstorms, and paying close attention to results. 

 

This role reports into a Social Media Director, with additional support and guidance from the Head of Social and the broader MBM team.

 

Specific Duties & Responsibilities

 

Account Management

• A primary day-to-day social contact at MBM across a portfolio of clients
• Building strong relationships with clients, founded on openness, communication and trust
• Attending client WIPs, briefings, recommendations and other client meetings
• Presenting social responses to client briefs alongside the Social Media Director or Head of Social

Social Strategy and Planning

• Contributing to the development of social strategy to support the goals of your clients
• Ownership of social implementation plans 
• Using agency tools and industry resources to conduct research/gather insights to support the creation of social media plans
• Developing social media schedules to best deliver to campaign outcomes
• Maintaining content calendars for client campaigns and workstreams
• Assisting in identifying appropriate social and data partners, sites and/or platforms to use
• Working with key industry partners, and staying abreast of technology and platform developments on behalf of our clients

Content Creation & Optimisation

• Advise clients, creative partners and internal teams on advertising best practices within social media channels
• Contribute to creative brainstorms
• Pro-actively search for new opportunities and new trends to leverage in content
• Copywriting that lifts the effectiveness of the content and respects a brand’s tone of voice
• Ensuring social assets are fit for purpose and will deliver on a client’s objectives
• Creating content for MBM’s own suite of social channels, as required

Community Management

• Contribute to community management strategies that grow positive communities
• Demonstrate an understanding of how to strengthen relationships with creator partners via community management
• Daily conversation monitoring and moderating across content for our clients, and associated community spaces
• Responding to comments within agreed timeframes
• Copywriting/banter with the community to bring a client’s tone of voice to life through community management
• Leveraging sentiment tools to report on social sentiment toward client brands
• Gather insights from community management performance and present these to clients

Social Media Buying, Implementation, Reporting and Insights

• Monitor, analyse, and report on paid social media performance metrics, providing actionable insights and recommendations for optimization
• Tracking sentiment and preparing sentiment reports using our tools, and/or bespoke client sentiment dashboards, and building narratives around insights gained. 
• Stay informed on industry trends and best practices, incorporating new strategies and tools to enhance campaign effectiveness
• Data Analysis: Hands-on work extracting and interpreting data and adjusting strategies in real-time based on performance metrics
• Setting up social media ads in platform to a high standard, aligning accurately with schedules and dispatch sheets
• Proficiency across relevant self-service systems including but not limited to; Meta, TikTok, Snapchat, Pinterest, LinkedIn
• Utilising Google Campaign Manager where required to create ad impression and click tags when activity should be tracked

Financial

• Checking contracts and invoices to ensure they are consistent with expected delivery and costs
• Booking media with digital publishers and entering costs into media booking system. Accurately entering hours into timesheet system
• Resolving any account queries quickly and efficiently

 

General Duties & Responsibilities

• Be punctual and work the hours and times specified.
• Prioritise workload to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard.
• Support and help develop a positive workplace culture.
• Demonstrate excellent interpersonal communication skills.
• Manage all business resources within accountability levels.
• Undertake all duties and responsibilities outlined in this Position Description and all other duties as required by the business.
• Comply with all employment obligations.
• Promptly undertake to complete all reasonable and lawful instructions and directions given.
• Serve the business in good faith, promoting and protecting the business's best interests.
• During work time, and such other times as may be reasonably required, dedicate all effort to the execution and fulfilment of the duties, responsibilities, obligations and instructions related to employment.
• Demonstrate through own actions a commitment to Health and Safety at work when undertaking work or observing others in the workplace.

 

Skills, Experience & Education

• 2+ years experience in a social media role
• Meta Ads Manager and/or TikTok Ads Manager experience
• Stakeholder management experience

Additional Information

Additional information 

 

Be a part of the Publicis Groupe network, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:  

 

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing  
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”  
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network  
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 
• A culture of open feedback and support to reach your goals through our Career Conversations program   
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs   
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year  
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge - Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affirmation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits  
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs 

 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.  

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.