Commercial Insights Analyst

Company Description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework — it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

 

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and media agencies Starcom, Zenith, Performics, Spark Foundry, Digitas, Epsilon, Arc, Prodigious, PMX, and PR Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

 

PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We’re responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We are a dedicated, passionate, and expanding team focused on delivering growth by educating and driving the adoption of Publicis Groupe solutions including:

• Precision: Delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.
• APEX: An innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits.
• Partnerships: Developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional benefits for our clients. We structure our partnerships to promote true collaboration and best-in-class work across our agencies.

Job Description

At PMX, the investment engine behind Publicis Media, we help some of the world's leading brands make smarter marketing and investment decisions. Through innovation, partnerships, data and technology, we drive growth across our agencies and clients.

 

We're looking for a Commercial Insights Analyst to join our growing team and play a pivotal role in transforming how commercial decisions are made across Australia and New Zealand.

 

This isn't a traditional reporting role. It's an opportunity to build the future of commercial intelligence, leveraging automation, AI, advanced analytics and data-driven insights to influence strategic business outcomes.

 

If you're naturally curious, commercially minded and excited by the possibilities of AI, we'd love to hear from you.

 

Why This Role?

 

As our Commercial Insights Analyst, you'll sit at the intersection of commercial strategy, analytics, automation and emerging technologies, helping PMX evolve into a more intelligent, insight-led organisation.

 

You'll partner with senior stakeholders across Commercial, Finance, Data Intelligence, Product and Client teams, delivering meaningful insights that drive revenue growth, optimise performance and strengthen decision-making.

 

In this role, you'll have the opportunity to:

• Build and scale next-generation commercial intelligence capabilities
• Design AI-enabled reporting, forecasting and automation solutions
• Influence strategic business decisions across PMX and Publicis Media
• Work with cutting-edge data and technology platforms
• Partner with some of the industry's brightest commercial and media minds
• Drive projects that have real visibility and impact across the business

 

What You'll Be Doing

 

Commercial Intelligence & Insights

• Deliver actionable insights that influence commercial strategy, investment decisions and business growth
• Analyse trends across products, revenue, vendor performance and digital investment
• Identify opportunities to improve profitability, efficiency and commercial outcomes
• Translate complex data into clear recommendations for stakeholders

Reporting, Data & Automation

• Own and enhance the PMX commercial reporting ecosystem across ANZ
• Build and optimise dashboards using Power BI and other visualisation tools
• Improve reporting processes through automation and scalable data solutions
• Champion data quality, consistency and governance best practices
• Develop AI-assisted reporting and analytical workflows that improve efficiency and insight generation

Innovation & AI

• Explore and implement AI-powered approaches to commercial reporting, forecasting and analytics
• Leverage tools such as Microsoft Copilot and emerging AI technologies to drive innovation
• Challenge traditional processes and identify opportunities for smarter ways of working
• Contribute to PMX's journey towards becoming a truly AI-enabled commercial organisation

Stakeholder Collaboration

• Partner closely with Commercial, Finance, Data Intelligence, Product, GMS and agency teams
• Present insights and recommendations to senior stakeholders
• Build trusted relationships across the Publicis Groupe network
• Support business leaders with strategic planning, forecasting and performance analysis

What We're Looking For

 

We're more interested in your capability, curiosity and growth mindset than ticking every single box.

 

You may be a great fit if you have:

• Experience in commercial analytics, business intelligence, digital analytics, media analytics, data engineering or a related field
• Strong experience building, redesigning or improving reporting frameworks and dashboards
• Advanced analytical and problem-solving skills
• Experience with Power BI and data visualisation tools
• Exposure to automation, AI tools, machine learning workflows or modern data solutions
• The ability to communicate complex insights to non-technical audiences
• Strong stakeholder management and collaboration skills
• A passion for innovation and continuous improvement

Bonus Points If You Have

• Experience within media, advertising, digital, technology or performance marketing environments
• Knowledge of the Australian and New Zealand media landscape
• Experience working with commercial, trading or revenue-focused teams
• Exposure to AI-assisted analytics, predictive modelling or commercial forecasting

The Type of Person Who Will Thrive Here

 

You'll be:

• Curious about emerging technology and AI
• Energised by solving complex business challenges
• Comfortable challenging the status quo
• Highly organised with exceptional attention to detail
• Commercially minded and outcome-focused
• Collaborative, proactive and eager to learn
• Someone who enjoys building solutions rather than simply maintaining them

 

#LI-FD1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

 

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.