Business Development Manager, Sports Facilities, APAC

L‑Acoustics is the world leader in premium professional sound systems for live events. From world-class artists on tour, to major music festivals in every genre, to opening and closing ceremonies of planetary sporting events, we are the trusted choice of event professionals who require extreme reliability and fidelity show after show.  

Designed and manufactured in Europe, and available in 80 countries globally, L-Acoustics employs over 1300 people worldwide, with 20% of team resources devoted to R&D and application. Our products are built to the highest professional and sustainable standards, which we, continue to define and elevate.

The Business Development Manager, Sports Facilities (APAC) leads the strategy, planning, and execution of business development initiatives for this vertical across the region.

The role is responsible for generating new business by identifying and developing customer relationships, defining market segmentation and targets, and implementing appropriate sales coverage models to support regional growth strategies. It focuses on driving sales and profitability while applying structured sales methodologies.

Impact:
Drives revenue growth, strengthens market positioning, and enables scalable execution of the Sports Facilities vertical across APAC.

1. Strategy & Market / Field Development

• Execute the global vertical strategy at regional level
• Shape local market plays and sales coverage models
• Define segmentation, target accounts, and growth priorities
• Align regional initiatives with overall business strategy

Impact:
Ensures consistent, targeted market expansion aligned with global direction.

2. Forecasting, Planning & Performance Management

• Manage regional key end-user accounts, including strategic account development
• Establish master agreements and drive long-term customer engagement
• Generate demand and secure end-user buy-in on key projects
• Maintain forecasting discipline and monitor regional performance

Impact:
Improves revenue predictability and strengthens long-term customer value.

3. Pipeline Development & Execution

• Build and manage a qualified pipeline aligned to vertical priorities
• Lead strategic pursuits and key deal execution
• Drive structured sales methodology across opportunities
• Increase share of wallet within priority accounts

Impact:
Accelerates conversion of opportunities into revenue and improves win rates.

4. Ecosystem & Partnership Development

• Grow key vertical accounts and strategic alliances
• Strengthen partner engagement across the ecosystem
• Support collaboration models that enable market penetration
• Align partner efforts with regional growth objectives

Impact:
Expands commercial reach and enhances delivery capability through partnerships.

5. Capability & Culture

• Drive adoption of vertical playbooks across field sales and partners
• Reinforce structured sales methodologies and best practices
• Support capability building within regional sales teams
• Promote a performance-driven, customer-focused culture

Impact:
Elevates execution quality and consistency across the region.

6. Data, Standards & Process

• Ensure CRM discipline and accurate data management
• Leverage vertical tools to support sales activities
• Analyze pipeline health, profitability, and product mix
• Standardize processes to improve operational efficiency

Impact:
Enables data-driven decision-making and improves business performance visibility.

7. Cross-Functional Collaboration

• Coordinate launches and programs with Applications, Sales, and Product Marketing
• Align regional execution with cross-functional priorities
• Represent the vertical at customer engagements and industry events
• Support integrated go-to-market initiatives

Impact:
Ensures cohesive execution and strengthens market visibility.

What we offer

At L-Acoustics, newcomers are welcomed into a dynamic and inclusive environment that blends technological excellence with human-centered values. New team members benefit from the following: 

• Hybrid work policy with remote flexibility

• Comprehensive health benefits to support you and your family. 

• Opportunities for internal mobility and career advancement 

• A collaborative, international work environment driven by innovation. 

• Employee events and initiatives that foster community and creativity. 

• Access to the company’s CSE (Comité Social et Économique), offering cultural, leisure, and social benefits. 

• A strong focus/emphasis on work-life balance 

• L-Acoustics supports personal/professional development, diversity, and community engagement—ensuring that every newcomer feels empowered to grow, contribute, and thrive from day one.