- Location
- Deer Valley, United States of America
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
- Source
- Workday
Description
Classic, consistent quality from a winning team!
Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley).
- Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resorts
- Friends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only)
- Subsidized meals at Employee Dining Rooms offered for staff while on shift
- Subsidized housing options available for seasonal full-time staff
- Discounts for staff members at restaurants, shops, and service providers in Park City
- Healthcare options are available for staff members
- 401k plan with company match
PURPOSE OF POSITION: The Senior Manager of Communications leads Deer Valley Resort’s communications team, overseeing both external and internal communications. This role manages a small team (PR Manager and Internal Communications Manager) and ensures consistent, compelling messaging across all channels. The Senior Manager partners with the VP of Marketing to drive public relations, internal messaging, and community engagement initiatives that strengthen the resort’s brand and guest experience.
RESPONSIBILITIES:
Leadership & Team Oversight
Lead and mentor a small communications team, including the PR Manager and Internal Communications Manager
Provide guidance and support for campaign planning, media outreach, and internal communications execution
Oversee workload distribution, professional development, and performance management within the team
Foster a collaborative, creative, and high-performing team culture
Public Relations & External Communications
Develop and execute Deer Valley’s public relations strategy in alignment with organizational priorities
Craft and deliver compelling stories to secure media coverage across local, national, and international outlets
Act as a resort spokesperson or coordinate designated spokespersons for media inquiries
Oversee press requests, FAM tours, media visits, and onsite press centers during events
Monitor media coverage, stakeholder feedback, and community conversations to inform communications strategy
Manage contracted PR agencies and external partners to execute campaigns effectively
Support company-wide PR initiatives, including Alterra Mountain Company campaigns, Ikon Pass messaging, and resort development communications
Internal Communications
Partner with HR and leadership to develop and execute internal communications strategies
Ensure staff messaging is consistent, on-brand, and timely regarding events, initiatives, and business unit updates
Audit and maintain content for internal communication platforms, including staff websites and newsletters
Support internal communication plans for major initiatives, including the resort transformation and Expanded Excellence program
Messaging, Copywriting & Stakeholder Engagement
Oversee the development of talking points, press releases, FAQs, and other communication materials
Ensure consistency, clarity, and accuracy in messaging across all resort channels
Collaborate with marketing, website, and brand teams to deliver timely and accurate content
Develop stakeholder engagement plans and community outreach initiatives, including open houses and other engagement events tied to resort projects
Support guest relations and reputation management through monitoring and responding to feedback
Budget & Agency Management
Optimize the communications budget for PR campaigns, internal initiatives, and community outreach efforts
Oversee and coordinate with external agencies, vendors, and partners as needed
QUALIFICATIONS:
Degree in communications, public relations, marketing, or journalism preferred
7–10+ years of experience in communications, public relations, or hospitality/tourism communications
Prior leadership or team management experience preferred
Strong writing, editing, and verbal communication skills; copywriting experience a plus
Familiarity with professional communications and PR industry best practices
Experience in community relations and engaging key stakeholders
Strong organizational, project management, and multitasking skills
Availability to work weekends or attend early morning/late evening events as needed
Willingness to travel domestically and internationally for media events, meetings, conferences, and trade shows
Intermediate or above-average skiing ability preferred
DATES OF EMPLOYMENT:
Year Round
Deer Valley Resort is an Equal Opportunity Employer.
