BANAMEX Analista Tagging - PORTAL WEB

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripción del Rol

El Analista de Tagging es responsable de la correcta implementación, validación y mantenimiento de etiquetas digitales en un sitio web. Su objetivo principal es garantizar que la captura de datos para analítica, marketing y optimización de campañas sea precisa, completa y alineada con las necesidades del negocio.

Responsabilidades

• Definir, implementar y dar mantenimiento al plan de tagging del sitio web (data layer, etiquetas, triggers, variables)
• Colaborar con equipos de desarrollo y marketing para traducir necesidades de negocio en requerimientos técnicos de tracking.
• Configurar y gestionar etiquetas en herramientas de Tag Management (Adobe Launch, Google Tag Manager, Tealium).
• Validar la correcta ejecución de etiquetas con herramientas de depuración (Omnibug, Adobe Debugger, Tag Assistant, Charles Proxy).
• Monitorear y asegurar la calidad de los datos recolectados en plataformas de analítica digital (Adobe Analytics, Google Analytics)
• Mantener documentación actualizada de la arquitectura de tagging y data layer.
• Dar soporte en pruebas A/B y personalización asegurando que el tracking funcione en todos los experimentos.
• Identificar y resolver incidencias de datos, gaps de medición o errores de implementación.

Formación Académica | Conocimientos Técnicos | Experiencia Laboral

• Licenciatura o Ingeniería en Sistemas, Informática o carreras afines | Título Profesional requerido
• 1 a 3 años de experiencia en tagging, analítica digital o implementación de tecnologías de marketing.
• Experiencia con metodologías ágiles de trabajo (Scrum, Kanban) - deseable
• Conocimiento sólido de HTML, JavaScript y DOM.
• Experiencia con gestores de etiquetas (GTM, Adobe Launch Tealium, Ensighten)
• Manejo de plataformas de analítica digital (Adobe Analytics, Google Analytics)
• Entendimiento de data layers, variables, eventos y parámetros de tracking.
• Uso de herramientas de debugging y validación de tráfico web.

Habilidades de Liderazgo

• Capacidad de interpretar requerimientos de negocio y traducirlos en variables de medición.
• Análisis de calidad de datos y validación frente a KPIs de negocio.
• Atención al detalle y orientación a la calidad.
• Comunicación efectiva para interactuar con equipos técnicos y de negocio.
• Trabajo colaborativo con desarrolladores, analistas y equipo de marketing.
• Capacidad de documentación clara y ordenada

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## Job Family Group:

Marketing

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## Job Family:

Digital & Social Media Marketing

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## Time Type:

Full time

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## Most Relevant Skills

Please see the requirements listed above.

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## Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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