Director, Sponsorships & Brand Licensing Sales

Job Description:

Job Title: Director, Sponsorships & Brand Licensing Sales

Location: North America - Remote

Reports to: VP, Sales

The Role:  

JD Power is seeking a results-driven sales professional responsible for driving sponsorship revenue across JD Power's portfolio of industry-leading events and conferences. This role will focus on identifying, developing, and closing strategic sponsorship partnerships that connect brands with influential audiences across the automotive, financial services, insurance, and energy sectors.

In addition to sponsorship sales, this individual will support revenue growth through the sale of JD Power merchandise, recognition products, and activation solutions that help award-winning organizations extend the value of their achievements across marketing, communications, retail, and employee engagement channels.

Key buyer audiences include marketing, brand, communications, sponsorship, partnerships, corporate events, customer experience, and executive leadership teams.

The ideal candidate is a consultative seller with a proven track record in sponsorship sales, business development, and executive-level relationship management.

Key Responsibilities:

Sponsorship Sales & Business Development

• Own sponsorship revenue targets across JD Power events and conferences.
• Identify, prospect, and develop relationships with prospective sponsors across multiple industries.
• Build customized sponsorship proposals aligned with client marketing objectives and business goals.
• Negotiate sponsorship agreements and close new business opportunities.
• Manage the full sales cycle from prospecting through contract execution.
• Work closely with Event Marketing to develop compelling sponsorship offerings.
• Maintain an active pipeline and accurate forecasting within Salesforce.
• Develop multi-year sponsorship partnerships that drive recurring revenue growth.

Strategic Partnership Management

• Serve as the primary point of contact for sponsorship clients.
• Deliver exceptional client service while identifying opportunities for account expansion.
• Partner closely with Brand Licensing, Event Marketing, Customer Success, industry sales teams, and operations to identify eligible clients, package opportunities, coordinate fulfillment, and maximize revenue across sponsorship and recognition solutions.
• Represent JD Power at conferences and events to support sponsor relationships, identify expansion opportunities, and ensure a strong client experience.

JD Power Merchandise Sales

• Partner with award-winning organizations to develop merchandise, recognition, and branding solutions that celebrate and amplify their achievements.
• Consult with clients on how to leverage JD Power accolades through trophies, displays, employee recognition items, retail activations, and promotional products.
• Identify opportunities to expand engagement and drive incremental revenue through customized recognition and merchandise programs.

Metrics & Measures of Success

• Achievement of individual bookings targets
• Event sponsorship revenue and new sponsor acquisition
• Sponsorship renewal rate and multi-year sponsorship growth
• JD Power merchandise and recognition-solution revenue
• Attach rate of merchandise or activation solutions to winning brands
• Pipeline size, velocity, conversion rate, and forecast accuracy
• Expansion within existing accounts and growth in total account value
• Client experience, fulfillment coordination, and renewal readiness

Qualifications

• Bachelor’s degree required.
• 5+ years of sponsorship sales, event sales, partnership sales, or related business development experience.
• Proven success in high-activity, high-velocity sales environments.
• Track record of exceeding quota and driving upsell and cross-sell growth.
• Strong executive-level communication and negotiation skills.
• High degree of accountability, organization, and sales discipline.

The Hiring Manager Says:

I'm looking for a commercially driven seller who thrives on building relationships, creating opportunities, and closing business. This role is ideal for someone who can identify a client's objectives, develop creative sponsorship solutions, and maximize the value of every engagement through consultative selling and strategic cross-selling. Success requires a strong sense of urgency, disciplined pipeline management, and the ability to navigate multiple opportunities simultaneously while delivering an exceptional client experience. If you enjoy hunting for new business, negotiating partnerships, and helping grow a high-potential revenue stream, you'll have the opportunity to make a significant impact on both our clients and JD Power's continued growth.

Company Mission

Our mission in the market we serve is clear. To power every auto-related decision through proprietary data, advanced analytics, deep industry expertise, and seamless workflows that connect insight to action.

Our Values

We POWER Our Customer's Success

We are Innovative, Collaborative and Grounded in Data

We Make Things Easy

We Get It Done

We Start with Trust & Prove it Everyday

JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

JD Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, JD Power has international sites and JD Power uses resources located throughout the world. JD Power may from time to time also use third parties to act on JD Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within JD Power group of companies as well as to third parties acting on JD Power’s behalf, including also transfers to servers and databases outside the country where you provided JD Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: JD Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.