Director, Marketing & Communications

POSITION DESCRIPTION

ROLE: DIRECTOR, MARKETING & COMMUNICATIONS
TEAM: MARKETING & COMMUNICATIONS
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

The Director, Marketing & Communications will define and lead Salt XC’s marketing and communications strategy across North America, shaping how we tell our story, build our reputation and strengthen our presence in the industry. This role will oversee the planning and execution of integrated marketing, communications and public relations initiatives, both external and internal, to elevate Salt XC’s brand and visibility across key markets.

The ideal candidate is a strategic storyteller who knows how to turn great work, ideas and agency momentum into compelling communications. Working closely with the Executive Leadership Team and internal creative teams, this role will develop strategies and plans that drive consistent messaging across our North American organization and bring the Salt XC brand to life across audiences and channels, from public relations, thought leadership and awards to social media and employee engagement.

CORE RESPONSIBILITIES

Executive Communications

• Partner with the Executive Leadership Team to translate business priorities into clear, compelling executive messaging, presentations, announcements and key communications.
• Provide strategic communications counsel and support for key business and organizational moments, including leadership changes and news, acquisitions, integrations and change initiatives, ensuring clear and consistent messaging across internal and external audiences.

External Communications

• Lead Salt XC’s external communications strategy for Canada and oversee the U.S. strategy in partnership with external resources, developing plans and content calendars that strengthen the agency’s reputation, visibility and market presence across North America.
• Identify and amplify agency news, new business wins, key hires, client work and other milestones through compelling external communications and storytelling.
• Drive PR and earned media efforts in Canada, including media outreach, press releases, announcements and inbound media requests, while overseeing U.S. PR efforts with external partners.
• Build and maintain relationships with industry media and PR partners to generate coverage and strengthen Salt XC’s presence and reputation in the industry.
• Shape and execute Salt XC’s thought leadership strategy, identifying opportunities for speaking engagements, panels, judging, contributed articles and industry commentary that elevate the agency and its leaders.
• Lead the agency’s awards and industry recognition strategy, setting priorities and identifying opportunities that strengthen Salt XC’s reputation and industry profile, while overseeing the development and delivery of key submissions in partnership with internal teams.
• Lead Salt XC’s social media strategy and presence, defining how agency channels support brand, reputation and business priorities, and partnering with the Social & Creator team to bring the strategy to life through content and campaigns.
• Ensure a consistent Salt XC brand voice and narrative across markets and channels, while tracking communications performance and identifying opportunities to strengthen our external presence.

Internal Communications & Employee Engagement

• Own Salt XC’s internal communications approach in collaboration with People & Culture, ensuring employees are informed, connected and engaged around agency priorities, news and key initiatives.
• Own and execute the weekly Salt Stand Up, including content planning, coordination, leadership inputs and overall delivery.
• Partner with People & Culture to develop and activate Salt XC’s employer brand across social media, website content, recruitment and employee engagement initiatives.

SKILLS & QUALIFICATIONS

• 10+ years of experience in marketing, corporate communications, PR and/or brand.
• Bachelor’s degree in communications, journalism, marketing, business or related field preferred.
• Bilingual in English and French is a strong asset.
• Exceptional writing, editing, storytelling and copywriting skills across multiple formats
• Proven experience developing integrated marketing, communications, PR and social strategies, across Canadian and U.S. markets.
• Strong understanding of brand strategy, positioning and reputation management.
• Strategic thinker with strong executive presence and stakeholder influence.
• Proven ability to lead complex projects and competing priorities in a fast-paced environment.
• Highly collaborative, proactive and resourceful, with strong judgment and attention to detail.
• Advanced proficiency across PowerPoint, Microsoft Office, project management, AI and graphic design tools.
• Experience working within marketing, advertising, communications, or professional services organizations.

PERKS & BENEFITS THAT SET US APART  
We don’t just talk about balance, growth, and culture, we build for it:  

• Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns. 
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.  
• Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.  
• Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.  
• Real Rewards: Referral and new business bonuses and exclusive lifestyle perks 
• Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.  

WHAT WE STAND FOR

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
• Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive.
• Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere; they come from being curious, passionate, solutions-oriented people who care deeply about what we do.