Senior Shopper Marketing Manager - Baby Care

Senior Shopper Marketing Manager - Baby Care

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Shopper Marketing MYSG

Location:

Asia Pacific, Malaysia, Selangor, Petaling Jaya

Work Location:

Hybrid

What you will do

The Senior Shopper Marketing Manager is responsible for three main pillars includes Identifying Category Growth Opportunities, converting brands priorities into Category plans and Execution frameworks, as well as Fulfilling Specific Categories / Shopper Demands

Key Responsibilities

• Develop Category growth plan and drive brand growth in strategic channels.

• Initiate Category growth opportunity and own end-to-end priority projects in specific Category.

• Manage Category priority, activity grid and new product listing for multiple categories/brands.

• Analyze customer and shopper insight into Category strategy.

• Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.

• Monitor and manage investment within allotted shopper marketing budget.

• Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.

What Success Looks Like

• Deliver Sales Fundamentals Points (Distribution, Share of Shelf/Display, OOS), Brand Fundamentals (Merchandising), champion efficiency of trade spending and ensure successful implementation of compliance and policy.

What We are looking for

Required Qualifications

• Bachelor’s degree in any field with an excellent academic background.

• Experience in Trade/ Shopper Marketing, Sales or Key Account Management, Category Management, Channel Management, In-store Activation and Healthcare Merchandising.

• Strong leaders and are passionate to make things happen.

• Strong analytical thinking and skills with high effective communication and collaboration skills with stakeholders.

Who Are You?

• Proven ability to translate complex consumer insights into compelling shopper marketing strategies that drive measurable results.

• Strong proficiency in data analytics tools and shopper behavior research methodologies to inform innovative marketing decisions.

• Proven experience in coordinating trade shows, conferences, and promotional events.

• Proficiency in market research methodologies and data analysis tools.

• Detail-oriented with strong organizational and report-writing capabilities.

• Exceptional communication and collaboration skills to effectively partner with diverse teams and external stakeholders.

• A passion for retail innovation and a keen eye for emerging trends that can be leveraged to enhance shopper engagement.

What’s in it for you

·       Competitive Benefit Package     

·       Paid Company Holidays, Paid Vacation, Volunteer Time, & More!       

·       Learning & Development Opportunities        

·       Employee Resource Groups         

   

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.