Consumer Card Strategy Channel Manager II

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for leading a group of team leaders and employees who develop strategies and drive analytics to understand portfolio risk, increase profitability, and optimize operational performance. Key responsibilities include setting strategic priorities for the team, identifying trends, and leading efforts to maximize risk versus return for the business unit. Job expectations include using data and analytics to solve complex problems, coaching employees, and partnering across technology, product, and risk leadership to drive performance.

Consumer Card Strategy Channel Manager II is responsible for driving digital acquisition growth through performance analysis, sales funnel optimization, and management of key digital channels. The role provides strategic insights, forecasting, and performance reporting to support business decisions and improve customer acquisition outcomes. This position partners across Product, Marketing, Technology, Risk, and Compliance teams to enhance the digital customer experience and deliver growth objectives. The individual will also lead ongoing optimization efforts to maximize channel effectiveness, conversion, and return on investment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Responsibilities:

• Establishes department-wide strategies and oversees portfolio trend analysis, forecasting, and risk/control performance
• Leads innovation by identifying and championing large scale initiatives that improve the risk management, profitability, and control oversight of risks for the business unit
• Identifies business trends based on economic and portfolio conditions and communicates findings to senior management
• Coaches employees on best practices for structuring complex problems, performing analysis, and communicating the results and implications of their work
• Builds and maintains strategic relationships with peers and counterparts across product, technology, and business control functions

Required Qualifications: 

• Candidate must have experience & knowledge of Digital sales channels, with a track record of optimizing the client journey to maximize program performance
• Highly motivated self-starter with ability to effectively deliver on data driven tasks
• Ability to analyze data and influence strategy develop
• Proven ability to solve complex problems through structured analytics
• Proven ability to translate complex data insights into actionable business recommendations
• Proficient and demonstrated knowledge of MS office (Excel, Word, PowerPoint)
• Experience developing and executing business strategy & roadmap planning
• Strong strategic thinking skills with a track record of being able to break complex problems down and develop a clear strategy / action plan
• Ability to work across functional lines and organizational levels to drive results
• Innovative mindset with the ability to challenge the status quo
• Ability to proactively identify, analyze, and improve upon existing processes for optimization
• Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment. High level of multi-tasking
• Excellent verbal and written communication; Comfortable packaging and presenting complex information and insights in a clear and compelling manner to strategic partners and leaders
• Intellectually curious and proactivity identifies and leads research to support go-to-market strategies and tactics, including the optimization of marketing offers, channels, and pricing

Desired Qualifications:

• Proficient in SAS/SQL with hands on experience querying and analyzing large data sets
• Bachelor's degree in Business, Data Analytics, Computer Science, or a related field (Master's preferred)
• Experience working with Quantitative Analytics to inform model and/or targeting tools
• Experience working with 3rd party search and affiliates
• Profit & Loss (P&L) Management
• Strategy Performance Management & Decision Strategy Governance (DSG)

Skills:

• Business Case Analysis
• Fraud Management
• Leadership Development
• Measurement Effectiveness
• Strategy Planning and Development
• Analytical Thinking
• Benchmarking
• Business Process Analysis
• Critical Thinking
• Influence
• Data Mining
• Issue Management
• Recruiting
• Relationship Building

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$150,000.00 - $207,200.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.