Sr. Manager, Business Development - Consumer

About AppLovin’s Consumer Team

We are powering the next wave of consumer growth. Specializing in performance advertising, we help global brands and leading consumer apps across verticals such as e-Commerce / DTC, fintech, meal delivery, ride hailing, video streaming and more achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games apps. This scale is driven by AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.

AppLovin’s global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.

Please note that this role requires onsite presence at our Beijing or Shanghai office.

About the Role

We are seeking a driven, analytical, and results-focused Sr. Manager, Business Development to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Beijing or Shanghai. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer(eCommerce & Apps) space.

In this client-facing role, you’ll partner with eCommerce brands and non-gaming Apps to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market.

Responsibilities

• Own the growth and commercial outcomes for a portfolio of AppLovin’s highest-priority eCommerce clients and selected market opportunities.
• Develop and execute enterprise acquisition and account-expansion strategies, using market potential, competitive dynamics, and AppLovin’s product strengths to prioritize the best opportunities.
• Originate, structure, negotiate, and close complex strategic partnerships with large eCommerce brands and senior executive stakeholders.
• Serve as the senior commercial lead and trusted advisor to the highest-value clients, establishing multi-quarter growth roadmaps and expanding the depth of each partnership.
• Identify emerging market and product opportunities, build clear business cases, and influence product and commercial priorities with client and market evidence.
• Lead high-stakes, cross-functional initiatives spanning Business Development, Product, Operations, Technical, Creative, Data Science, Legal, and Finance.
• Maintain clear account and opportunity priorities, accurate forecasts, and a strong point of view on where cross-functional support can unlock the greatest commercial impact.
• Raise the standard of commercial execution across the team through hands-on deal leadership, reusable playbooks, and knowledge sharing.
• Represent AppLovin at senior-level client meetings, industry events, and market forums, building a strong network and strengthening AppLovin’s position in the eCommerce ecosystem.

Basic Qualifications

• 8+ years of professional experience in business development, enterprise sales, account growth, performance marketing, or digital strategy within eCommerce, AdTech, or a related industry.
• Bachelor’s degree in a related field or equivalent practical experience.
• Repeated success acquiring, negotiating, and expanding large enterprise clients while delivering against ambitious revenue or growth targets.
• Deep knowledge of the eCommerce and DTC ecosystem, including performance marketing, attribution, eCommerce unit economics, creative strategy, measurement, and major media and commerce platforms.
• Strong industry credibility and a demonstrated ability to build trusted senior relationships across eCommerce brands, agencies, platforms, or related partners.
• Demonstrated ability to identify and prioritize strategic opportunities within a region or segment, translate insight into an actionable commercial plan, and deliver results in an ambiguous, fast-moving environment.
• Executive presence and exceptional negotiation, communication, and data-driven storytelling skills, including the ability to influence C-level stakeholders and internal leadership.
• Proven ability to lead complex, high-stakes cross-functional work with limited oversight and make sound decisions where precedent or complete information may not exist.
• Demonstrated leadership through senior deal ownership, cross-functional influence, knowledge sharing, or development of reusable commercial playbooks.
• Fluent in English and Mandarin for executive-level business communication.

Preferred Qualifications 

• Experience in the Consumer, eCommerce, DTC, or brand-operations space.
• Familiarity with Shopify, major digital advertising platforms, web analytics tools, and eCommerce attribution or measurement solutions.
• Familiarity with AppLovin or other user acquisition platforms.
• A basic understanding of programming, scripting, or technical integrations.
• Interest in structured decision-making models, such as game theory, chess, or poker.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected]

 

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.

 

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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