Consumer & Shop Insights Manager

Overview

• Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
• Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
• Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Internal job title: Consumer & Shop Insights Assoc Manager 

Responsibilities

Project Delivery

• Brief & Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
• Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
• Delivery & Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
• Own the creation of complete analyses and one-page summaries for all projects conducted

People Responsibilities

• Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
• Build and elevate 360AO capability within the team through coaching, training, and sharing best practices

Supporting AO / Strategic Insights Global agenda

Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs

 

 

Qualifications

 

• At least 8-10 years of experience in consumer insights/research area
• Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.  
• Experience in Big Data / Social listening tools is preferred. 
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.   
• Demonstrated skills with written communication – especially in PowerPoint and email 
• Strong verbal and written communication – English and Arabic
• Ability to run consumer research analyses alone by leveraging various available data sources  
• Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)