Job Description – Campaign Manager, Programmatic Advertising

Role Overview

Key Responsibilities

• Execute and manage end-to-end programmatic advertising campaigns across DSP platforms such as DV360 and The Trade Desk (TTD).
• Handle campaign setup, including campaign creation, targeting, audience selection, budget allocation, pacing, and creative implementation.
• Monitor campaign performance regularly to ensure delivery against planned budgets, impressions, clicks, and other KPIs.
• Perform daily campaign monitoring and optimizations to improve campaign performance and achieve delivery goals.
• Identify delivery issues, troubleshoot discrepancies, and take corrective actions to ensure campaigns run smoothly.
• Track campaign pacing, identify underdelivery or overdelivery risks, and proactively implement optimization strategies.
• Prepare and maintain daily, weekly, and monthly campaign performance reports.
• Analyze campaign data and provide actionable insights and recommendations based on performance trends.
• Ensure accuracy and consistency in campaign reporting, with a strong focus on data validation and quality checks.
• Coordinate with internal teams, clients, and other stakeholders to ensure timely campaign execution and delivery.
• Maintain campaign documentation, trackers, and performance reports.
• Ensure all campaign activities adhere to campaign specifications, timelines, and quality standards.

Required Skills & Qualifications

• 2–3 years of hands-on experience in programmatic advertising and campaign management.
• Practical experience working on DSP platforms such as:
  • Google Display & Video 360 (DV360)
  • The Trade Desk (TTD)
• Strong understanding of programmatic advertising concepts, campaign workflows, targeting, bidding, and optimization.
• Experience in end-to-end campaign management, from setup and launch to monitoring and reporting.
• Proficiency in campaign performance analysis and reporting.
• Good working knowledge of Excel/Google Sheets, including data analysis and reporting.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and ability to identify and resolve campaign delivery issues.
• Good written and verbal communication skills.
• Ability to manage multiple campaigns simultaneously and work within deadlines.

Good to Have

• Exposure to other DSPs such as Amazon DSP, Yahoo DSP, or StackAdapt.
• Familiarity with ad servers such as Campaign Manager 360 (CM360).
• Understanding of programmatic KPIs such as CPM, CPC, CTR, CPA, ROAS, and viewability.
• Experience with Looker Studio or other reporting and visualization tools.
• Familiarity with third-party verification platforms such as IAS and DoubleVerify.

What We Are Looking For