Senior Manager, B2B Performance

Reports To: Head of B2B Commercial

Location: Raleigh, NC

Job Summary

Circle K is seeking a strategic, analytical, and results-driven Senior Manager, B2B Performance to serve as the primary B2B performance partner and main point of contact for the Business Units across North America. The role supports Business Unit Fuel Directors with reporting, insights, and ongoing performance visibility, then partners with them to conduct deeper analysis, understand performance drivers, and identify site, market, customer, partner, integration, and pricing opportunities that can grow B2B gallons and gross profit.

This position is focused on commercial performance at the site, market, customer, partner, integration, and pricing level. It works closely with the Commercial Growth and Performance organization, using validated reporting and consistent definitions as the foundation for deeper analysis and recommendations. Business Unit Fuel Directors, Sales leaders, B2B leadership, Pricing, partner owners, and functional teams retain accountability for execution and results.

Key Responsibilities

·         Serve as the primary B2B performance partner and main point of contact for Business Unit Fuel Directors, coordinating reporting, insights, deep dives, opportunity analysis, and follow-up support across the B2B organization.

·         Coordinate regular performance engagement with the Business Units, ensuring Fuel Directors receive consistent B2B reporting, clear insights, and timely support on questions, risks, and opportunities.

·         Act as the connector between Business Unit Fuel Directors and the appropriate B2B functional teams, helping route needs, align stakeholders, and ensure agreed analysis and follow-up actions are completed.

·         Provide site-level insights covering gallons, gross profit, customer activity, transaction trends, product mix, diesel demand, competitive position, and performance versus budget and target.

·         Identify high-performing, underperforming, underpenetrated, and whitespace sites and markets, quantify the opportunity or risk, and conduct deeper analysis to identify root causes and recommended actions.

·         Analyze performance associated with new stores, remodels, diesel investments, truck-focused locations, and other site initiatives to determine impact on B2B gallons and profitability.

·         Partner with Regional Outside Sales, Inside Sales, Account Management, and Business Development leaders to identify where the greatest customer and gallon-growth potential exists.

·         Provide market, site, corridor, customer, and prospect-level opportunity insights that help Sales teams prioritize territories, target accounts, field activity, existing-customer expansion, and retention risks.

·         Develop opportunity rankings and focus lists using addressable gallons, customer concentration, diesel demand, network coverage, competitive position, current penetration, and proximity to Circle K locations.

·         Measure conversion, first-fuel, gallon-growth, and profitability outcomes from targeted activity and use the results to improve future recommendations.

·         Evaluate strategic, commercial, payment, network, and technology partners against contracted expectations, customer adoption, transaction activity, fuel gallons, gross profit, service levels, and operational outcomes.

·         Assess partner integrations, identify adoption barriers, data-quality issues, process gaps, and customer friction, and develop partner scorecards that support expansion, optimization, renegotiation, or reduced focus decisions.

·         Recommend where B2B leadership and Sales teams should increase, maintain, or reduce partner focus based on measurable customer, gallon, profitability, conversion, and operational results.

·         Analyze pricing performance by customer segment, market, site, product, channel, and partner, including volume response, margin performance, competitive position, discount effectiveness, and retention.

·         Provide fact-based pricing recommendations to B2B leadership and the B2B Pricing team, and measure results to refine future pricing and commercial focus.

·         Prepare business cases, opportunity assessments, scenario analyses, and cost-benefit evaluations for site, market, partner, integration, and pricing opportunities.

·         Support Fuel Directors and B2B leaders during budget and forecast reviews with site, market, partner, and opportunity assumptions.

·         Partner with the Commercial Growth and Performance team to use consistent definitions, validated data, and enterprise reporting as the foundation for deeper commercial analysis.

·         Uphold Circle K values: One Team, Do the Right Thing, Take Ownership, Play to Win, Make It Easy.

Qualifications

·         Bachelor's degree in Business, Finance, Economics, Analytics, or a related field; MBA or advanced degree preferred.

·         5+ years of experience in commercial performance, fuel analytics, financial analysis, partner performance, pricing analysis, or a related discipline.

·         Demonstrated ability to interpret fuel site, market, partner, integration, customer, and pricing performance and convert findings into practical recommendations.

·         Strong proficiency in Power BI, Excel, financial modeling, opportunity sizing, performance analysis, and data visualization.

·         Experience with fuel retail, fleet, trucking, payments, loyalty, network partnerships, or B2B commercial programs preferred.

·         Strong understanding of gallons, gross profit, margin, customer acquisition, retention, conversion, first fuel, partner adoption, and program performance.

·         Excellent executive-level presentation, written communication, facilitation, and stakeholder-management skills.

·         Ability to influence without direct authority and work across business units, Sales, Pricing, Finance, Payments, Technology, and external partners.

Key Competencies

·         Fuel Site and Market Performance

·         Business Unit Partnership

·         Commercial Opportunity Prioritization

·         Partner Performance and Integration

·         Pricing Performance and Recommendations

·         Analytical Thinking and Root-Cause Analysis

·         Business and Financial Acumen

·         Sales Focus and Opportunity Sizing

·         Executive Communication

·         Cross-Functional Influence

Why Join Circle K

At Circle K, you will help Business Unit Fuel Directors, Sales teams, B2B leaders, and partner owners focus on the sites, markets, customers, partners, integrations, and pricing actions with the greatest potential to improve gallons and profitability. This role offers broad exposure across the North America B2B business while making a measurable impact on commercial performance and long-term growth.

Equal Opportunity Statement

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (ADA) and all applicable laws.

#LI-CQ1

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

In English

In Spanish